Google
Clutch
G2Air Duct Cleaning Company Boosts Lead Volume by 14x
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1,300%
Increase in leads
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246%
Increase in organic conversions
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638%
Increase in conversion rate
“SmartSites offers a great value and a range of services that any business big or small can benefit from.”
About Air Duct Brothers
Air Duct Brothers is a family owned and operated professional Air Duct cleaning company proudly serving residential and commercial clients across the entire Tri State area. Operating within the competitive home services sector, they are widely known for their high quality workmanship and their extensive, hands on experience with almost all types of complex HVAC systems and intricate Air Duct networks. Their dedicated team of certified technicians utilizes state of the art cleaning equipment and proven methodologies to significantly improve indoor air quality, enhance HVAC system efficiency, and ensure a cleaner, healthier environment for every customer they serve.
Challenge
Air Duct Brothers is a specialized air duct cleaning and HVAC repair company that previously operated under the confusing name First Aid Service, which proved highly detrimental to potential customers trying to find them online. Their old website was completely incompatible with modern design trends, lacked mobile responsiveness, and simply did not serve their growing business well. Their primary goal was to drastically increase their overall digital presence and aggressively capture market share in a very competitive and highly overcrowded local cleaning industry. They faced stiff competition from major players including KingofMaids and MollyMaid, a large cleaning franchise in their specific area. Generating highly qualified leads at an efficient cost was essential to sustaining growth. SmartSites responded with a comprehensive multi channel approach calibrated for maximum ROI.
How we helped Air Duct Brothers.
SmartSites builds a lead-focused website for a duct cleaner
A custom WordPress website and landing page for Air Duct Brothers, a Wallington, New Jersey air duct and dryer vent cleaning company, built to bring in quote requests.
- Design & UX: A casual, promotional blue and white design presents air duct and dryer vent cleaning services.
- Platform & functionality: A full WordPress website works alongside a dedicated landing page.
- Conversion flow: Both the site and the landing page lead visitors to request a free quote.
SmartSites Strengthens Local Visibility for Air Duct & Cleaning Services with SEO
SmartSites helped AirDuctBrothers improve lead flow by stabilizing essential SEO elements across service pages.
- Audited service and location pages to identify missing metadata and structural inconsistencies.
- Organized optimization tasks to improve alignment across cleaning and remediation services.
- Ensured templates supported consistent SEO field deployment.
- Documented optimization elements requiring service-specific details for full implementation.
Air Duct Brothers
Best air duct cleaning near me
Top rated vent cleaners in nj
Illustrative preview. A representative example, not a live search result.
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124%
Increase in site traffic
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188%
Increase in conversions
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48%
Increase in organic site traffic
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246%
Increase in organic conversions
SmartSites strengthens visibility for air duct cleaning & indoor air-quality service providers
SmartSites helped Air Duct Brothers generate more cleaning-service inquiries by optimizing service-focused campaigns and improving visibility for duct and HVAC cleaning searches.
- Developed ad groups for duct cleaning, dryer vent cleaning, and air-quality services.
- Strengthened keyword targeting across cleaning and HVAC-related terms.
- Enhanced ad messaging focused on safety, cleanliness, and certified technicians.
- Improved visibility for local service searches through optimized campaign setup.
Sample ad. A representative example, not a live ad from the campaign.
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71%
Improved cost per lead
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1,300%
Increase in leads
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638%
Increase in conversion rate
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5%
Increase in CTR
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87%
Increase in Microsoft Ads click-through rate
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69%
Improved cost per click on Microsoft Ads
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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David Jaros
“Overall a fantastic company to work with! We have been working with them since 2014 and we couldn't be more pleased with the quality of the services they provide. Richard and Anita have been our main point of contact and we are truly pleased with their performance. SmartSites offers a great value and a range of services that any business big or small can benefit from. It has been a pleasure. Cheers to many more years ahead”
