Pay Per Click

After-School Education Center Boosts Lead Volume by 31x

2,974% Increase in Leads
202% Increase in Conversion Rate
69% Improved Cost Per Lead

“I like that I only have to talk to one person to get stuff done!”

Dir of Operations, The Coder School, Tcs Syosset

Industry Education
Category Specialty Education
Audience Local
Objective Lead Generation

About Tcs Syosset

The Coder School is an after school education center that offers comprehensive coding classes, intensive technology camps, and personalized tutoring programs across multiple state of the art locations on Long Island and throughout New Jersey. Operating within the rapidly growing specialty education sector, their robust and highly engaging curriculum focuses extensively on advanced programming education and critical STEM learning principles specifically designed for students of all ages and skill levels. By providing a fun, interactive, and highly supportive learning environment, they empower the next generation of digital creators with the essential technical skills required to succeed in a technology driven world.

Challenge

In the highly competitive local after school enrichment market, The Coder School Long Island needed a robust digital marketing strategy to effectively reach parents actively seeking high quality STEM education programs for their children. SmartSites helped The Coder School Long Island attract significantly more highly qualified student sign ups by meticulously optimizing their specific program focused advertising campaigns and substantially improving their overall online visibility for specialized coding education. Generating highly qualified enrollment leads at an efficient cost per acquisition was essential to sustaining their long term business growth and filling their expanding classroom locations. SmartSites implemented advanced local targeting to connect with the ideal family demographic.

How we helped Tcs Syosset.

PPC

SmartSites boosts enrollments for after-school education & STEM learning centers

SmartSites helped The Coder School Long Island attract more student sign-ups by optimizing program-focused campaigns and improving visibility for coding education.

Developed segmented ad groups for coding classes, camps, and tutoring programs.
Strengthened keyword targeting across programming education and STEM learning terms.
Enhanced ad messaging highlighting fun learning, creativity, and skill development.
Improved visibility for local education searches with optimized campaign design.

Sample ad. A representative example, not a live ad from the campaign.

69% Improved Cost Per Lead
2,974% Increase in Leads
202% Increase in Conversion Rate
7% Increase in CTR

These efforts helped The Coder School Long Island increase enrollments for its coding programs.

Marketing that brings in more students.

Attract more students, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.

Schedule a meeting to:

Define your growth goals, student needs, and competitive landscape.
Uncover opportunities to attract more students and increase conversions.
Map out a results-driven strategy to elevate your online presence and maximize ROI.