Self-Defense Training Firm Lifts Conversions by 46%
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46%
Increase in conversions
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32%
Increase in organic search traffic
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20%
Increase in total site traffic
About The Self Defense Company
The Self Defense Company is a firm operating within the specialized education and personal security sector. They offer comprehensive at home self defense training programs that are specifically designed to teach individuals practical, real world techniques for personal protection and safety. Their unique, highly accessible training system is expertly designed and easily adaptable for people of all ages, sizes, and baseline fitness levels.
Challenge
The previous Facebook advertising campaign run by The Self Defense Company was performing adequately, but it was completely unable to scale successfully without the cost per acquisition skyrocketing. In addition to these scaling issues, their e-commerce conversions were simply not being tracked properly on the backend, making it difficult to accurately tell exactly what specific ad campaigns worked and which ones were wasting money. Working closely with their internal marketing team, SmartSites set clear, data driven performance benchmarks and launched a highly focused, meticulously tracked digital advertising initiative.
How we helped The Self Defense Company.
SmartSites builds a store website for a self-defense trainer
A custom ecommerce website for The Self Defense Company, which offers live and online tactical training, built to sell its online courses and apparel alongside information about its programs.
- Design & UX: A simple, informative design in black, white and red presents the company's personal protection training and products clearly.
- Platform & functionality: WooCommerce powers the store, so the company can share program information and sell training courses and apparel from the same site.
- Conversion flow: Enroll-online calls to action lead customers straight to checkout so they can purchase courses directly from the site.
SmartSites strengthens authority for self-defense training providers
SmartSites helped Self Defense Company build organic visibility to capture customers researching self-defense instruction.
- Self-defense technique guides and educational content
- Local class schedule pages optimized for '[city] self-defense classes'
- Student success stories and transformation content
- Age and ability-specific program pages
The Self Defense Company
Self defense classes near me
Top rated self defense training
Illustrative preview. A representative example, not a live search result.
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20%
Increase in total site traffic
-
46%
Increase in conversions
-
32%
Increase in organic search traffic
Marketing that brings in more students.
Attract more students, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, student needs, and competitive landscape.
- Uncover opportunities to attract more students and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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