Handmade Goods Brand Cuts Cost Per Lead in Half
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100%
Improved Cost Per Lead
“We are exceeding many of my competitors with budgets much higher than mine.”
About Schoolhouse 226
Schoolhouse 226 is a unique boutique brand operating within the Retail and Ecommerce sector, specializing in beautifully curated home decor, exquisite handmade goods, seasonal collections, and premium lifestyle products. Founded in 2015, the company has built over a decade of expertise in home styling and artisan product curation. They are known for their decor pieces that bring a warm, personalized aesthetic to any living space, combining craftsmanship with timeless design principles.
Challenge
Operating in the competitive Retail and Ecommerce home decor market, Schoolhouse 226 needed to significantly increase their online purchases by optimizing their product focused digital campaigns and improving search visibility for their premium handmade decor. Their primary objective was to drive higher e-commerce sales volume, a critical need exacerbated by recent Google Ads account suspensions due to payment issues that had severely bottlenecked their growth. Generating qualified leads and direct sales at an efficient cost was essential to sustaining their business and overcoming these technical hurdles. Working closely with the team, SmartSites set clear performance benchmarks, resolved the account issues, and launched a highly focused initiative to restore and scale their revenue.
How we helped Schoolhouse 226.
SmartSites boosts online sales for handmade goods & home décor lifestyle brands
SmartSites helped Schoolhouse 226 increase purchases by optimizing product-focused campaigns and improving visibility for handmade décor.
- Built ad groups for home décor, handmade goods, seasonal collections, and lifestyle products.
- Strengthened keyword targeting across décor, home styling, and artisan product terms.
- Enhanced ad messaging highlighting craftsmanship, uniqueness, and aesthetic appeal.
- Improved Shopping visibility for top décor pieces.
top rated handmade home decor Sample ad. A representative example, not a live ad from the campaign.
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100%
Improved Cost Per Lead
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Katy L
“We have been working with Cindy for the past few months and she has been absolutely outstanding. She explains complicated things very clearly, is extremely efficient with my time, sends clear, concise follow-ups and is very knowledgeable about how to make our campaigns perform. We are exceeding make of my competitors with budgets much higher than mine. I cannot recommend Cindy enough.”
