Connecticut Early Learning Centers Grow Profile Calls by 72%
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72%
Increase in Google Business Profile calls
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53%
Increase in website visits from Google Business Profile
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154%
Increase in Content Interactions, last 12 months vs prior 12
“SmartSites provides exceptional customer service and consistent communication. They truly value our feedback as clients.”
About Pumpkin Preschool
Pumpkin Preschool is a family-oriented childcare and early learning provider that has served Connecticut families since the 1980s. It operates three Early Learning Centers in Fairfield, Westport, and Shelton, caring for children from six weeks to eight years old through infant, toddler, three-year-old, pre-kindergarten, school-age, before and after school, and summer camp programs. Its creative, developmentally focused approach supports each child's physical, social, emotional, and cognitive growth, with enrichment in music, science, art, computer learning, Spanish, and French. The centers hold TLC status from Connecticut's Office of Early Childhood.
Challenge
Pumpkin Preschool wanted to be easier to find when Connecticut parents searched for child care centers, and to turn that visibility into tours and enrollment inquiries across all three centers. Its website was being relaunched and was missing dedicated pages for several programs and two of its locations, which limited how well each center could rank for local searches. The goal was more leads and more phone calls. SmartSites set out to build out program and location content and strengthen each center's local search presence.
How we helped Pumpkin Preschool.
SmartSites grows enrollment inquiries for multi-location early learning centers
SmartSites helped Pumpkin Preschool reach more Connecticut families searching for child care and preschool programs.
- Program & Location Pages: Wrote eight new pages covering toddlers, threes, pre-K, school age, camps, and the Shelton and Westport locations.
- Website Content: Revised site content and meta descriptions to match how parents search.
- Indexing Fixes: Resolved canonical and indexing issues flagged in Search Console.
- Monthly Content: Implemented new content each month across all three centers.
Pumpkin Preschool
Best daycare near me
Top daycare centers in Westport
Illustrative preview. A representative example, not a live search result.
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72%
Increase in Google Business Profile calls
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53%
Increase in website visits from Google Business Profile
-
53%
Increase in Google Business Profile views
SmartSites grows social reach for early learning centers & preschools
SmartSites manages Pumpkin Preschool's Facebook, Instagram and Pinterest accounts with a monthly planner of classroom photos, graphics and short videos.
- Monthly Planner: Writes captions, designs graphics and short videos, and QAs each month's planner with the school before posts are scheduled.
- Boosted Posts: Boosts posts at the beginning and middle of each month with audience targeting that took one post to more than 12,500 views.
- Weekly Engagement: Handles weekly engagement and hiring announcements so the pages stay active for parents.
- Classroom Content: Leans on classroom-related images, which drive the strongest response from local families.
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154%
Increase in Content Interactions, last 12 months vs prior 12
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268%
Increase in Content Reach, last 12 months vs prior 12
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963%
Increase in Content Views, last 12 months vs prior 12
Marketing that brings in more students.
Attract more students, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, student needs, and competitive landscape.
- Uncover opportunities to attract more students and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your education provider together.
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Nick Pond
“Pumpkin Preschool Early Learning Centers has been working with SmartSites as we relaunch a new website and social media platform. The team has been excellent to work with. They truly value our feedback as clients. SmartSites provides exceptional customer service and consistent communication. We have truly enjoyed working with Maria, Diane and Mimi. We look forward to continuing our work with SmartSites and highly recommend them for any and all business needs! Many thanks — The Team at Pumpkin Preschool Early Learning Centers”
