Google
Clutch
G2IT Education Center Quadruples Conversions
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300%
Increase in conversions
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700%
Increase in impressions
About NJIT
As a research university, the New Jersey Institute of Technology offers three main, highly comprehensive types of academic programs specifically tailored for adult continuing education. Operating within the highly competitive higher education and specialty training sector, NJIT provides both flexible live and fully online classes. With over 50 years of dedicated experience teaching working adults the critical, advanced technical skills necessary to acquire new jobs and maintain their competitive edge in their careers, they are a recognized leader in STEM education.
Challenge
In addition to being a nationally accredited research university, NJIT offers a wide, diverse variety of highly specialized continuing education and IT certification classes. Their primary digital competition, mainly the heavily funded University of Phoenix, previously held the largest market share in this lucrative online education space. NJIT urgently sought to strategically promote themselves as the accessible local option that also provided the flexibility of an online learning platform. Another significant challenge was effectively executing this ambitious digital strategy while working strictly within NJIT's predetermined, rigid institutional budget and tight academic timeframe, presenting an exciting opportunity for SmartSites to get clever and highly efficient with their targeted ad strategy.
How we helped NJIT.
SmartSites improves lead generation for universities and technical institutes
SmartSites helped NJ Institute of Technology optimize their paid search strategy to reach prospective students.
- Degree program and major-specific ad groups
- Application deadline and open house campaigns
- STEM and engineering specialization targeting
- Campus tour and information session promotion
top rated continuing education Sample ad. A representative example, not a live ad from the campaign.
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300%
Increase in conversions
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700%
Increase in impressions
Marketing that brings in more students.
We’ll find where your next students are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the students you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your education provider together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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