Online School Quintuples Conversions
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406%
Increase in conversions
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359%
Increase in Leads
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207%
Increase in Conversion Rate
“SmartSites has made the process easy and has worked with us to help us make the most of our marketing dollars.”
About NFC Academy
NFC Academy is a fully accredited online school that specializes extensively in providing comprehensive K12 online learning, highly structured homeschooling curriculums, and rigorous academic programs designed specifically for virtual classrooms and remote education environments. Operating within the rapidly expanding online education sector, they are a Christian school that seamlessly integrates faith based values with high academic standards. Founded in 2010, the company has successfully built sixteen years of deep educational expertise. Their impressive credentials include full accreditation from Cognia, the Middle States Commissions on Elementary and Secondary Education, and the Florida Association of Christian Colleges and Schools.
Challenge
In the highly competitive and rapidly evolving online education market, NFC Academy needed a highly sophisticated digital marketing strategy to effectively reach parents actively seeking accredited, faith based remote learning solutions for their children. SmartSites helped NFC Academy attract significantly more highly qualified student registrations by meticulously optimizing their specific education focused advertising campaigns and substantially improving their overall search engine visibility for premium online learning programs. Generating highly qualified enrollment leads at an efficient cost per acquisition was essential to sustaining their long term institutional growth and expanding their national student body. SmartSites deployed advanced search targeting to connect with the ideal homeschooling demographic.
How we helped NFC Academy.
SmartSites boosts enrollment visibility for online Christian school programs
SmartSites helped NFC Academy attract more prospective families by improving program content and fixing technical barriers.
- Updated metadata across K-12 program, homeschooling, and enrollment pages.
- Resolved audit-identified crawlability and layout issues affecting user access.
- Refined clarity and structure across curriculum, admissions, and information sections.
- Delivered monthly SEO updates outlining progress and recommended improvements.
Nationwide
Best online christian schools
Accredited online k12 programs
Illustrative preview. A representative example, not a live search result.
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108%
Increase in site traffic
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406%
Increase in conversions
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26x
Increase in ChatGPT traffic
SmartSites increases enrollment for online schools & distance-learning programs
SmartSites helped NFC Academy attract more student registrations by optimizing education-focused campaigns and improving visibility for online learning programs.
- Developed segmented ad groups for K-12 online learning, homeschooling, and accredited programs.
- Strengthened keyword targeting for virtual classrooms, remote education, and Christian school searches.
- Enhanced ad messaging emphasizing flexibility, accreditation, and family support.
- Refined campaign structure to reach parents seeking online school options.
Sample ad. A representative example, not a live ad from the campaign.
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69%
Improved Cost Per Lead
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359%
Increase in Leads
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207%
Increase in Conversion Rate
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2%
Increase in CTR
Marketing that brings in more students.
Attract more students, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, student needs, and competitive landscape.
- Uncover opportunities to attract more students and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your education provider together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
Cori Stone
“We have had a great experience with SmartSites. Marketing yourself online can be overwhelming and frustrating but SmartSites has made the process easy and has worked with us to help us make the most of our marketing dollars. They respond quickly and are patient with us when we ask questions about what we are doing helping us understand the process along the way. I am so glad that we made the switch to SmartSites!”
