Newark Academy Marketing

Newark Academy reaches more kids interested in arts and science with targeted ad-grouping.

This prestigious program offers a variety of summer activities for children and families looking for an alternative to traditional summer camps. From academic summer sessions to specialized workshops, Newark Academy offers an unparalleled summer experience.

The Challenge

Newark Academy is a prestigious summer program that offers more than a traditional summer camp. They sought out SmartSites’ services to acquire more quality leads for the services they provide. With a predefined budget and time constraints, Newark Academy knew they had to enlist the professionals if they wanted to properly market their niche summer activities.

The Plan

Gain full understanding of all programs and sessions offered

Create ad-groups for 10 different summer camp programs

Target ad-groups with specific keywords in PPC campaign

Use historical search data to budget the spend over a 4 month period and properly focus according to general search versus reservation decisions

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate