Google
Clutch
G2College Prep School Boosts Ad Performance
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46%
Increase in CTR
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18%
Decrease in CPC
About Newark Academy
Newark Academy is a nationally recognized college preparatory school operating within the competitive specialty education sector. Beyond their rigorous academic year, they offer a comprehensive variety of summer activities and enrichment programs specifically designed for ambitious children and families who are actively looking for a high quality, academic alternative to traditional, recreation based summer camps. From intensive academic summer sessions to highly specialized, skill building workshops, Newark Academy offers a comprehensive summer educational experience.
Challenge
Newark Academy is a summer program that offers significantly more value and academic rigor than a standard, traditional summer camp. They specifically sought out SmartSites' expert digital marketing services to aggressively acquire a much higher volume of quality, high intent leads for the specialized educational services they provide. Operating with a strictly predefined, limited advertising budget and very tight seasonal time constraints leading up to the summer months, Newark Academy's leadership knew they had to enlist seasoned professionals if they wanted to properly and effectively market their highly niche, premium summer activities to affluent local families.
How we helped Newark Academy.
SmartSites improves lead generation for private schools and academies
SmartSites helped Newark Academy optimize their paid search strategy to reach families seeking a college preparatory education.
- Grade level and program-specific ad groups
- Admissions event and open house promotion
- Academic excellence and college placement messaging
- Financial aid and scholarship program visibility
top rated summer programs Sample ad. A representative example, not a live ad from the campaign.
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18%
Decrease in CPC
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46%
Increase in CTR
Marketing that brings in more students.
We’ll find where your next students are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the students you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your education provider together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Barbara Sine
“I hired Alex and his team to manage a Google Adwords campaign for our summer program. Alex's attention to detail, constant follow up, and ability to change direction as needed has been fantastic. Alex is a true professional and passionate about his clients and their success.”
