Newark Academy Marketing
Newark Academy reaches more kids interested in arts and science with targeted ad-grouping.
This prestigious program offers a variety of summer activities for children and families looking for an alternative to traditional summer camps. From academic summer sessions to specialized workshops, Newark Academy offers an unparalleled summer experience.
The Challenge
Newark Academy is a prestigious summer program that offers more than a traditional summer camp. They sought out SmartSites’ services to acquire more quality leads for the services they provide. With a predefined budget and time constraints, Newark Academy knew they had to enlist the professionals if they wanted to properly market their niche summer activities.
The Plan
Gain full understanding of all programs and sessions offered
Create ad-groups for 10 different summer camp programs
Target ad-groups with specific keywords in PPC campaign
Use historical search data to budget the spend over a 4 month period and properly focus according to general search versus reservation decisions
