CDL Training School Increases Lead Volume by 22x
-
2,137%
Increase in Leads
-
1,320%
Increase in Conversion Rate
-
94%
Improved Cost Per Lead
“Darius and SmartSites are Awesome with PPC”
About Load Training
Load Training is the nation's largest and most recognized freight broker training school, preparing students for careers in freight brokerage through in-person, hands-on instruction. Founded in 1987, the school brings nearly four decades of industry experience and is distinguished by being staffed with real, working freight brokers who teach from direct industry experience. With campuses in Phoenix, Chicago, Atlanta, Houston, and Dallas, the school serves students nationwide, including aspiring brokers and trucking professionals looking to expand into freight brokerage. Their in-person on-the-job training format, combined with comprehensive curriculum and ongoing student support, sets them apart in the specialty education space.
Challenge
SmartSites helped Load Training attract more student registrations by optimizing program-focused campaigns and improving visibility for professional driver training. Their primary objective was to increase lead generation. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Load Training.
SmartSites boosts enrollment for freight broker training programs
SmartSites helped Load Training attract more student registrations by optimizing program-focused campaigns and improving visibility for freight broker training.
- Built ad groups for freight broker training, freight brokerage careers, and in-person classes.
- Strengthened keyword targeting across freight broker training and freight brokerage career terms.
- Enhanced ad messaging emphasizing career growth, working-broker instructors, and hands-on instruction.
- Improved visibility among individuals seeking freight brokerage training programs.
top rated freight broker training Sample ad. A representative example, not a live ad from the campaign.
-
94%
Improved Cost Per Lead
-
2,137%
Increase in Leads
-
1,320%
Increase in Conversion Rate
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2%
Increase in CTR
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316%
Increase in Meta Ads reach
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38%
Improved Meta Ads CPM
Marketing that brings in more students.
Attract more students, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, student needs, and competitive landscape.
- Uncover opportunities to attract more students and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your education provider together.
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Verified User in Primary/Secondary Education
“Darius and SmartSites are Awesome with PPC”
Joel Peterson“Revamp campaigns and increase conversions while decreasing conversion costs. Also, fight back for impression share. they delivered on time and conduct our meeting timely also… The skill set matches the advertising. Most times this is not the case. I'm impressed at Darius — he really listens and tries to understand our needs.”
