Google
Clutch
G2Energy Industry Training Provider Grows Leads by 166%
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166%
Increase in leads
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56%
Improved cost per lead
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50%
Increase in conversion rate
“We at IHRDC really rely on our SmartSites team. They are responsive and of great help with our digital marketing needs.”
About IHRDC
IHRDC (International Human Resources Development Corporation) has been a worldwide leader in training and competency development for the oil, gas, and energy industry since 1969. Headquartered in Boston with offices in Houston, Amsterdam, Abu Dhabi, the U.K., Lagos, and Kuala Lumpur, the company offers instructor-led programs, e-Learning courses, learning simulation games, and competency management software and consulting. IHRDC was founded by Dr. David Donohue after he left the faculty at Penn State, and it has expanded into clean energy and sustainability training to support energy companies and professionals through the energy transition.
Challenge
IHRDC sells specialized B2B training to energy companies and professionals around the world, so its paid search had to reach a narrow, global audience without wasting budget. The company wanted more leads, more sales, and stronger visibility for its instructor-led courses, e-Learning, competency management software, and newer clean energy programs. Much of its team had limited digital marketing experience, and lead tracking across Google, Bing, and LinkedIn needed to be reliable. SmartSites set out to structure campaigns around each product line, improve tracking, and grow qualified leads at a lower cost.
How we helped IHRDC.
SmartSites grows qualified B2B leads for energy industry training providers
SmartSites helped IHRDC reach more energy professionals and organizations searching for training and competency solutions.
- Product-Line Campaigns: Built campaigns for the course calendar, clean energy and sustainability training, and blended learning demos.
- Lead Magnets: Promoted a free petroleum competency report to capture earlier-stage buyers.
- Competitor Campaign: Targeted searches for competing training providers.
- Cross-Platform Tracking: Set up lead tracking for Google Ads, Bing Ads, and LinkedIn Ads.
top rated oil & gas training Sample ad. A representative example, not a live ad from the campaign.
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166%
Increase in leads
-
56%
Improved cost per lead
-
50%
Increase in conversion rate
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78%
Increase in paid clicks
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45%
Improved cost per click on LinkedIn Ads
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55%
Increase in LinkedIn Ads clicks
Marketing that brings in more students.
We’ll find where your next students are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the students you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your education provider together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Stacy Mondesir
“We at IHRDC really rely on our SmartSites team which includes Maria Joseph, Francis Canino and Javier Perdomo. They are responsive and of great help with our digital marketing needs.”
