Northern Virginia Dog Trainer Launches a Bold New Website
About Controlled K9
Controlled K9 is a professional dog training company serving Northern Virginia, Washington, DC, and nearby Maryland counties, working with dogs of every breed. It builds a customized program for each dog after an initial evaluation, with services that include behavior modification, basic and advanced obedience, off-leash training, aggression rehabilitation, and an immersive Board and Train program in which dogs live with trainers and their families for real-world experience. Controlled K9 also trains service, protection, and therapy dogs and sells fully trained service and protection dogs. The company offers a free consultation, includes unlimited private lessons with every Board and Train, and reports more than 450 satisfied clients and 450 completed trainings.
Challenge
Controlled K9 takes on the cases other trainers turn away, from aggression to off-leash reliability, and it needed a website that made that confidence clear to frustrated dog owners searching for help. The site had to lay out a wide menu of programs for pet, service, protection, and therapy dogs, explain how the evaluation and Board and Train process works, and cover a service area that stretches across Northern Virginia counties into Maryland and Washington, DC. With goals of more leads, more phone calls, and stronger keyword rankings, every page needed a clear path to a free consultation. SmartSites set out to design and build a bold, easy-to-navigate website that earns trust and drives consultation bookings.
How we helped Controlled K9.
SmartSites builds a trust-building website for professional dog trainers
SmartSites designed and built a new website for Controlled K9 that presents its full range of training programs and makes booking a free consultation simple.
- Design & UX: Set a dark, dramatic look with full-screen dog photography, amber accents, and the company's crest logo.
- Service pages: Built a Services menu grouped by pet, service, protection, and therapy dogs, with pages for behavior modification, Board and Train, off-leash training, obedience, and aggression rehab.
- Trust & process: Added an About section covering the company's process, team, and areas served, plus a gallery and a testimonials page.
- Conversion flow: Put a Call or Text number in the header, Get Started and Book an Appointment buttons, a contact form, and SMS opt-in for reminders.
Marketing that brings in more students.
We’ll find where your next students are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the students you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your education provider together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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