Long-Term Care Training Provider Grows Organic Clicks by 13x
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86%
Increase in Google Business Profile calls
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1,423%
Increase in organic impressions
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1,194%
Increase in organic clicks
“The SmartSites team have been wonderful to work with so far! They've gone above and beyond.”
About Community Training Connection
Community Training Connection, LLC is a California training organization founded in 1993 that prepares administrators and staff in state-licensed long-term care settings to deliver quality care. It offers state-mandated initial administrator certification training for RCFE, ARF, Group Home, and STRTP facilities, including the 80-hour RCFE program, along with continuing education bundles such as Formula 40 and Solution 20, staff training through Caregiving College, consultation, and renewal application support. Courses are approved by California Community Care Licensing and accepted by the California Board of Registered Nurses and most Regional Centers, and are delivered in live classroom, livestream, Zoom, weekend, and self-paced online formats. Its instructors and consultants bring decades of senior-care and dementia-care experience, with several holding Certified Dementia Practitioner credentials.
Challenge
Community Training Connection had built a reputation over three decades, but its CommunityTrainingOnline.com site was drawing only a trickle of organic visitors from the aspiring administrators and facility operators who search for RCFE and ARF certification courses across California. SmartSites had previously focused its SEO work on the organization's NCCDP.org property, and the team decided to shift its full attention to CommunityTrainingOnline.com to grow enrollment and inquiries there. The site needed a steady flow of fresh content, more authority, and better indexing to compete with other approved training vendors. SmartSites set out to publish content at scale, build backlinks, and turn organic visibility into calls and course registrations.
How we helped Community Training Connection.
SmartSites scales organic enrollment demand for long-term care training providers
SmartSites helped Community Training Connection reach far more California administrators and caregivers searching for state-approved certification and continuing education.
- Monthly Blog Program: Published five new blog posts each month targeting administrator certification and continuing education searches.
- Link Building: Ran an extensive backlink program, with recurring backlink health checks to protect authority.
- Performance & Indexing: Optimized website performance to improve Google indexing of new content.
- Data-Led Content: Adjusted content based on keyword performance monitored in Google Analytics 4, and installed the Meta pixel to support paid efforts.
Community Training Connection
Best rcfe administrator courses
Online arf administrator classes
Illustrative preview. A representative example, not a live search result.
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86%
Increase in Google Business Profile calls
-
1,194%
Increase in organic clicks
-
1,423%
Increase in organic impressions
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52%
Increase in organic site traffic
Marketing that brings in more students.
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Hannah Wright
“Tony and the SmartSites team have been wonderful to work with so far! They've gone above and beyond to research and answer some of my questions and help us figure out how best to address technical issues we've faced.”
