Digital Education Center Lifts Conversion Rate by 11x
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1,011%
Increase in Conversion Rate
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590%
Increase in Leads
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85%
Improved Cost Per Lead
“Fast response. Highly effective and professional!”
About CK-12 Foundation
CK-12 Foundation is a nonprofit education technology organization offering high-quality digital learning tools and an AI tutor available for free to K-12 students worldwide. Founded in 2007, the organization brings nearly two decades of experience building open educational resources, including their Flexi AI Tutor and the CK-12 Curriculum platform.
Challenge
CK-12 Foundation needed to drive more sign-ups and platform engagement from teachers, parents, and students seeking free, high-quality K-12 learning resources. As a nonprofit competing for attention against well-funded edtech companies and large educational publishers, the challenge was reaching educators and families during the moments they are actively researching curriculum tools, STEM resources, and AI tutoring options. SmartSites built an education-focused campaign approach designed to grow awareness of CK-12's free offerings and convert interested visitors into platform users.
How we helped CK-12 Foundation.
SmartSites boosts usage for online learning platforms & digital education nonprofits
SmartSites helped CK-12 Foundation attract more educators and students by optimizing education-focused campaigns and improving visibility for free learning resources.
- Built ad groups for K-12 courses, STEM resources, and digital learning tools.
- Strengthened keyword targeting across online education, curriculum, and homeschool searches.
- Enhanced ad messaging highlighting accessibility, flexibility, and quality learning content.
- Improved reach among teachers, parents, and students seeking digital education support.
top rated online learning tools Sample ad. A representative example, not a live ad from the campaign.
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85%
Improved Cost Per Lead
-
590%
Increase in Leads
-
1,011%
Increase in Conversion Rate
Marketing that brings in more students.
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Rafe Oller
“Richard and Darius are doing a spectacular job managing our PPC account!!!! Fast response. Highly effective and professional!”
