Mental Wellness App Boosts Revenue by 34x

3,296% Increase in revenue
649% Increase in ROAS
210% Increase in Orders

Industry Education
Category EdTech
Audience National
Objective Ecommerce

Bounce Back App

About Bounce Back App

Bounce Back App is an innovative platform in the Education and EdTech sector, specializing in mental health support, resilience tools, and self-improvement applications. They offer digital mental health solutions focused on wellness, coping skills, and habit-building. While their team focuses on B2B efforts locally in Colorado, they target active, outdoorsy communities nationwide, including active retirement and golf communities with high injury prevalence. Their award-winning platform, a 2024 Webby Award Nominee for Best User Experience, has been featured in USA Today, Business Insider, and Yahoo Finance, serving a broad demographic of users seeking recovery and wellness.

Challenge

Operating within the competitive Education and EdTech landscape, Bounce Back App needed to aggressively grow sales and brand awareness for their surgery and injury recovery app and physical journal. SmartSites helped them attract more downloads by optimizing app-focused campaigns and improving visibility for emotional wellness tools. They faced stiff competition from other recovery apps, and the lack of clear seasonal demand patterns required a highly flexible campaign strategy. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated management. Additionally, adhering to evidence-based practices without claiming official medical advice added complexity. SmartSites stepped in with a targeted approach built for sustainable, measurable growth.

How we helped Bounce Back App.

SEO

SmartSites Strengthens User Acquisition for Wellness & Mental Health Apps with SEO

SmartSites helped BounceBack App increase sign-up interest by improving SEO readiness across program and resource pages.

Identified metadata gaps across feature, resource, and support pages.
Structured SEO requirements supporting visibility for digital mental health solutions.
Audited template structure to confirm proper SEO field rendering.
Documented optimization components requiring program-specific details.

mental health app

Best mental health apps

Top 10 wellness apps

Illustrative preview. A representative example, not a live search result.

2,260% Increase in site traffic
100% Increase in conversions
3,296% Increase in revenue
308% Increase in organic site traffic

These improvements supported greater visibility for mental health and wellness app searches.

PPC

SmartSites boosts user acquisition for mental wellness & self-improvement mobile apps

SmartSites helped Bounce Back App attract more downloads by optimizing app-focused campaigns and improving visibility for emotional wellness tools.

Built ad groups for mental health support, resilience tools, and self-improvement apps.
Strengthened keyword targeting across wellness, coping skills, and habit-building terms.
Enhanced ad messaging emphasizing personal growth, balance, and daily support.
Improved reach among users seeking mobile mental wellness solutions.

Sample ad. A representative example, not a live ad from the campaign.

649% Increase in ROAS
267% Increase in Revenue
81% Improved Cost Per Order
210% Increase in Orders

These efforts helped Bounce Back App increase app installs and engagement.

Marketing that brings in more students.

Attract more students, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.

Schedule a meeting to:

Define your growth goals, student needs, and competitive landscape.
Uncover opportunities to attract more students and increase conversions.
Map out a results-driven strategy to elevate your online presence and maximize ROI.