About Gemma Foundation

Gemma Foundation's Princeton Academy of Art is based in Princeton, New Jersey. The academy offers an educational experience in the European classical traditions of academic drawing, painting and sculpture.

Challenge

The academy needed a modern, clean website to showcase its artwork and art programs to online readers. It wanted a site that let visitors get a feel for the work and the teaching from home.

How we helped Gemma Foundation.

Website Design

SmartSites builds an elegant website for an art academy

A custom WordPress website for Gemma Foundation's Princeton Academy of Art, which teaches drawing, painting and sculpture in the European classical tradition, built to showcase its artwork and programs.

  • Design & UX: A formal, classic design in gold and brown gives the academy an elegant, clean look that suits classical art.
  • Platform & functionality: The WordPress site presents artwork and programs, with pages for faculty and staff and an events calendar.
  • Conversion flow: Learn More calls to action lead prospective students from the artwork to program details.
Gemma Foundation homepage on a laptop
Gemma Foundation homepage on a tablet
Gemma Foundation homepage on a phone
  • 42 Pages built
  • WordPress Platform
  • Program pages Student recruitment
An art school's work is its best argument, so a site that puts the artwork up front draws in people considering its programs.

Marketing that brings in more students.

We’ll find where your next students are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the students you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
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  • Best SEO Services 2025 by Forbes Advisor
  • Inc. 5000 honoree, 10 years
Anita Kostadinov Zach Everett Matthew Prepis

Let’s grow your education provider together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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