Online K-12 School Drives Lead Volume by 152%
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152%
Increase in Leads
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71%
Increase in organic conversions
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59%
Increase in conversions
About Acellus Academy
Acellus Academy specializes in comprehensive K12 online learning, flexible homeschool programs, and fully accredited curriculum. Operating within the Education and Online Education industry, they provide virtual school, homeschooling, and online classes tailored to various K12 learning categories. Their credentials include being accredited by WASC and approved by the NCAA and College Board, ensuring students receive a high-quality, recognized education from the comfort of their homes.
Challenge
The Education and Online Education sector is highly competitive, with numerous virtual schools vying for student enrollments. SmartSites helped Acellus Academy attract more student registrations by optimizing education-focused campaigns and improving search visibility for their online learning programs. Their primary objective was comprehensive growth across all their educational offerings. Generating qualified leads at an efficient cost was essential to sustaining their rapid expansion. SmartSites engineered a results-oriented strategy designed to address each of these marketing challenges directly and effectively.
How we helped Acellus Academy.
SmartSites Increases Enrollment Interest for Online Education Providers with SEO
SmartSites helped Acellus Academy strengthen lead flow by improving SEO structure across curriculum and enrollment pages.
- Identified metadata gaps across program, course, and resource pages.
- Structured SEO requirements supporting visibility for K–12 and online learning categories.
- Ensured templates supported correct metadata rendering across page types.
- Mapped SEO fields requiring program-specific inputs for full optimization.
Nationwide
Best accredited online schools
Top rated online high schools
Illustrative preview. A representative example, not a live search result.
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104%
Increase in site traffic
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59%
Increase in conversions
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22%
Increase in organic site traffic
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71%
Increase in organic conversions
SmartSites increases enrollment for online K–12 schools & accredited learning programs
SmartSites helped Acellus Academy attract more student registrations by optimizing education-focused campaigns and improving visibility for online learning.
- Built ad groups for K–12 online learning, homeschool programs, and accredited curriculum.
- Strengthened keyword targeting around virtual school, homeschooling, and online classes.
- Enhanced ad messaging emphasizing flexibility, accreditation, and structured learning.
- Improved reach among parents seeking online school options.
Sample ad. A representative example, not a live ad from the campaign.
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52%
Improved Cost Per Lead
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152%
Increase in Leads
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53%
Increase in Conversion Rate
Marketing that brings in more students.
Attract more students, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, student needs, and competitive landscape.
- Uncover opportunities to attract more students and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your education provider together.
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