Executive Recruiting Firm Grows Site Traffic by 13x
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1,000%
Increase in conversion rate
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300%
Increase in leads
-
40%
Improved cost per lead
About Zayla Partners
Zayla Partners specializes in executive search, talent acquisition, and leadership recruitment. They offer staffing, recruiting, and hiring-related consulting services, alongside advisory offerings and comprehensive corporate capability solutions. With deep expertise in the field, they maintain strong affiliations with organizations like SHRM and World at Work, positioning themselves as a trusted partner for businesses seeking qualified talent and strategic human resources guidance in the competitive consulting landscape.
Challenge
Zayla Partners needed to attract more employer inquiries by optimizing their service-focused campaigns and improving overall visibility for their executive recruiting solutions. Their primary objective was to significantly increase high-quality lead generation. They faced stiff competition from established players in the consulting sector, including Pearl Meyer, Mercer, and other prominent firms. Additionally, industry-specific factors, such as the need to avoid certain restricted terminology, added further complexity to the campaign execution and required a highly tailored approach.
How we helped Zayla Partners.
SmartSites enhances search performance for professional services & consulting firms
SmartSites helped Zayla Partners attract more qualified business inquiries by improving service clarity and correcting technical SEO barriers.
- Updated metadata for consulting services, advisory offerings, and corporate capability pages.
- Performed audit-driven corrections resolving crawlability gaps, UI inconsistencies, and indexing issues.
- Improved page hierarchy and internal linking between service verticals.
- Delivered recurring SEO updates with insights into consulting and professional service search demand.
Nationwide
Compensation consulting firms
Executive pay consulting firms
Illustrative preview. A representative example, not a live search result.
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1,192%
Increase in site traffic
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83%
Increase in organic site traffic
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4x
Increase in AI referral traffic
SmartSites increases lead flow for executive recruiting & staffing firms
SmartSites helped Zayla Partners attract more employer inquiries by optimizing service-focused campaigns and improving visibility for executive recruiting solutions.
- Built ad groups for executive search, talent acquisition, and leadership recruitment.
- Strengthened keyword targeting across staffing, recruiting, and hiring-related terms.
- Enhanced ad messaging emphasizing expertise, selectivity, and proven placements.
- Improved visibility among companies seeking high-caliber candidates.
Sample ad. A representative example, not a live ad from the campaign.
-
40%
Improved cost per lead
-
300%
Increase in leads
-
1,000%
Increase in conversion rate
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Mykalynn Penny
“I have had the pleasure of working with Anastasiia as my SmartSites project manager for about 6 months so far. Not only does she stay on top of projects but she pushes her team to be early on deadlines. She is extremely organized and always adds value to our meetings. She goes above and beyond to make sure things are done and done well.”
