Candidate Assessment Platform Grows Site Traffic by 23x
-
2,233%
Increase in site traffic
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1,992%
Increase in organic site traffic
About Thrive
Thrive Technology is a cloud-based candidate assessment platform founded in 2020 and based in London, UK. Operating within the B2B SAAS sector, the platform helps employers select, schedule, and administer psychometric assessments tailored to specific job roles and requirements. Candidates are evaluated and ranked by overall score, giving hiring teams a faster, more objective way to identify the right people for the right positions. The platform competes in the pre-employment testing space alongside established players like Predictive Index and Criteria Corp.
Challenge
Operating in a competitive and fast-growing B2B SAAS market, Thrive Technology needed a stronger digital presence to reach HR leaders and hiring managers actively evaluating candidate assessment tools. As a newer entrant competing against well-funded, established platforms, generating qualified inbound leads at an efficient cost was essential to building momentum. SmartSites helped Thrive improve their search visibility and site performance by refining service content and resolving underlying technical SEO issues, ensuring decision-makers could find and evaluate their platform during the buying process.
How we helped Thrive.
SmartSites boosts organic performance for talent acquisition technology
SmartSites helped Thrive improve prospect acquisition by optimizing content and reinforcing technical performance.
- Updated metadata across assessment, hiring, and psychometric evaluation pages.
- Implemented audit-driven fixes addressing crawl errors, site speed issues, and layout inconsistencies.
- Performed backlink analyses to identify high-risk referring domains.
- Delivered SEO updates covering improvements in content clarity and indexing.
Nationwide
Best candidate assessment tools
Psychometric testing software
Illustrative preview. A representative example, not a live search result.
-
2,233%
Increase in site traffic
-
1,992%
Increase in organic site traffic
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