Executive Search Firm Expands Lead Volume by 9x
-
833%
Increase in leads
-
525%
Increase in conversion rate
-
90%
Improved cost per lead
“I respect and appreciate this team. There is no project too small or too big for SmartSites.”
About The Calendar Group
The Calendar Group is a staffing agency operating in the B2B Staffing Agencies sector, prominently serving New York City and Connecticut. Established in 2002, The Calendar Group has built a strong reputation and has been featured in publications including the New York Times, Forbes, the Wall Street Journal, and Business Week. The firm distinctly differentiates itself through the personal attention and bespoke service they provide to their distinguished, high net worth clientele. They specialize in connecting qualified talent with exclusive opportunities, maintaining a standard of excellence that sets them apart in the staffing industry.
Challenge
The Calendar Group came to SmartSites by referral after experiencing dissatisfaction with their previous agency's Google Ads management and seeking a strategic change. Operating in the competitive B2B Staffing Agencies market, they required a sophisticated, two pronged marketing approach. First, they needed to precisely target high net worth individuals actively looking for premium staffing solutions. Secondly, they had to simultaneously build a robust pool of highly qualified applicants to fill those exclusive positions. Their primary objective was to significantly increase high quality lead generation on both fronts. SmartSites crafted a comprehensive, dual focused plan to tackle each of these complex challenges head on and drive measurable success.
How we helped The Calendar Group.
SmartSites builds a portal-ready website for a staffing firm
A custom WordPress website for The Calendar Group, a Westport, Connecticut agency placing household staff and corporate support staff, with a client portal for existing clients.
- Design & UX: A formal blue and white design presents corporate information and services in a simple layout.
- Platform & functionality: A client portal built into the WordPress site supports existing clients.
- Conversion flow: Calls to action throughout the site steer prospective clients toward contacting the agency.
SmartSites strengthens authority for domestic staffing agencies
SmartSites helped The Calendar Group build organic visibility to capture families seeking household staff.
- Nanny and childcare qualification guide content
- Background check transparency and vetting process pages
- Family success story and referral content
- Job board optimization for position-specific searches
The Calendar Group
Best household staffing agencies
Private staffing agency near me
Illustrative preview. A representative example, not a live search result.
-
60%
Increase in total site traffic
-
55%
Decrease in bounce rate
SmartSites increases inquiries for household staffing & executive placement agencies
SmartSites helped The Calendar Group attract more family and corporate clients by optimizing service-based campaigns and improving visibility for private staffing solutions.
- Built ad groups for household managers, nannies, private chefs, assistants, and estate staff.
- Strengthened keyword targeting across staffing, domestic help, and executive support searches.
- Enhanced ad messaging emphasizing discretion, experience, and tailored placement.
- Improved visibility among high-net-worth households and executives.
Sample ad. A representative example, not a live ad from the campaign.
-
90%
Improved cost per lead
-
833%
Increase in leads
-
525%
Increase in conversion rate
-
5%
Increase in CTR
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
Nathalie Laitmon
“I respect and appreciate this team. There is no project too small or too big for SmartSites and Melen's top team, as we came to find. They are responsive and the hand-holding and dedication goes beyond any of the many firms our established company has used. They also back up their work with good analytics, which helps us understand their value.”
