About SQM Group

SQM Group provides customer experience consulting, quality assurance audits, and customer service optimization for enterprises. Their business model centers on generating qualified leads and converting prospects into customers. Positioned in the B2B SAAS industry, they deliver powerful analytics and actionable insights that help large organizations elevate their call center performance. Their specialized software and consulting services empower brands to significantly improve customer satisfaction, retention, and overall operational efficiency.

Challenge

SmartSites helped SQM Group attract more consulting leads by optimizing CX-focused campaigns and improving visibility for call-center performance solutions. Their primary objective was to looking to have us provide enhanced results in their active ppc campaigns, resulting in scalable lead generation so that they can grow their brand through their digital marketing efforts. They faced stiff competition from players such as other Call Quality Assurance AI Softwares. SmartSites engineered a results-oriented strategy designed to address each challenge directly within the competitive B2B SAAS market.

How we helped SQM Group.

PPC

SmartSites increases conversions for customer experience, call center performance & QA consulting providers

SmartSites helped SQM Group attract more consulting leads by optimizing CX-focused campaigns and improving visibility for call-center performance solutions.

  • Built ad groups for QA services, call center improvement, customer experience benchmarking, and performance metrics.
  • Strengthened keyword targeting across CX consulting, QA audits, and customer service optimization terms.
  • Enhanced ad messaging emphasizing higher satisfaction scores and measurable improvements.
  • Improved reach among enterprises seeking CX performance upgrades.

Sample ad. A representative example, not a live ad from the campaign.

  • 98% Improved Cost Per Lead
  • 817% Increase in Conversion Rate
These efforts helped SQM Group increase qualified B2B consulting inquiries.

Marketing that brings in more customers.

We’ll find where your next customers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the customers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top B2B Advertising Company
  • Clutch Top B2B Marketing Company United States 2026
  • G2 Leader, PPC Services, Fall 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Ryan Brew Zach Everett Samantha Baloun

Let’s grow your company together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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