RJL Technologies Marketing

RJL Technologies sells more electronics with a Shopping Ad campaign.

RJL Technologies is an online electronics retailer. They provide a very wide range of products and offer hundreds of thousands of selections.

The Challenge

Due to the incredibly large volume of products offered by RJL, manual bidding was impossible. SmartSites had to set up many bidding rules and advanced automation to determine the proper bid for each product.

The Plan

Set up a Merchant Center Shopping feed

Work with RJL’s CMS to input data and fill in missing data

Collect and analyze incoming data to optimize ad campaign

Develop advanced bidding formulas and automation techniques

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate

RJL updated website design done by SmartSites
RJL updated product page design by SmartSites
Updated RJL website design done by SmartSites