About RSA

RSA, the Rent Stabilization Association of N.Y.C., Inc., is a trade association in New York City. It protects and serves the interests of the residential housing industry, working with property owners and agents.

Challenge

RSA needed an easy-to-use website that served both property owners and agents. It also needed secure member access, a way to share events and a way to collect contact information from prospective members.

How we helped RSA.

Website Design

SmartSites builds a member website for a trade association

A professional WordPress site for RSA, the Rent Stabilization Association of N.Y.C., that serves property owners and agents with member tools, event listings and industry information.

  • Design & UX: A blue, white and grey design with a serious, informative tone builds trust with property owners and agents.
  • Platform & functionality: The WordPress build includes a secure member login, email sign-up and an online event calendar.
  • Conversion flow: Learn More calls to action and the email sign-up collect contact information from prospective members.
RSA website
  • WordPress Platform
  • Member login Member portal
An association's site has to serve current members and recruit new ones, so pairing member tools with clear public information covers both jobs.

Marketing that brings in more buyers.

We’ll find where your next buyers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the buyers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top B2B Advertising Company
  • Clutch Top B2B Marketing Company United States 2026
  • GoodFirms Top Web Design Company
  • #1 Best SEO Services 2026 by Forbes Advisor
  • Forbes Advisor Best Web Design Companies: Best for Local Businesses
Danielle Denman Richard Yenicag Samantha Baloun

Let’s grow your company together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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