Fiber Internet Provider Grows Website Visits from Social Media by 168%
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168%
Increase in website visits from social media, 3 months before we started vs first 3 months
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23x
Content Interactions
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29x
Content Reach
About Opticaltel
Opticaltel, operating primarily under the FiberNow brand, provides cutting-edge fiber optic internet connectivity solutions. The company focuses intensely on deploying high-speed broadband and robust telecommunications infrastructure within the competitive B2B IT and cybersecurity sector. By delivering symmetrical gigabit speeds and network reliability, they empower commercial enterprises and residential communities with the bandwidth necessary to support advanced cloud computing, secure data transfers, and seamless modern digital communications.
Challenge
Opticaltel, operating under the FiberNow brand, possessed strong infrastructure and product quality but needed a strategic, modern digital marketing approach to match their technical prowess. The primary objective was to significantly increase brand awareness and drive targeted customer engagement among commercial decision-makers. The telecommunications sector is dominated by large legacy providers, requiring a highly disruptive marketing approach. SmartSites engineered a results-oriented strategy tailored specifically to the fiber broadband market, effectively highlighting their speed and reliability to capture market share.
How we helped Opticaltel.
SmartSites Powers Engagement Growth for Fibernow with Social Media Marketing
SmartSites partnered with Fibernow (formerly Opticaltel) to expand brand awareness and strengthen community engagement through a strategic rebrand and targeted social media marketing. By developing engaging content, applying precise audience targeting, and maintaining active community management, we helped Fibernow build trust with residents, businesses, and older adult audiences.
- Content Strategy: Delivered a steady mix of brand stories, tech tips, trivia, quizzes, and holiday content using static posts, carousels, and reels to keep the feed engaging and varied.
- Community Engagement: Actively responded to comments, followed and interacted with relevant accounts, removed spam, and reinforced branded hashtags like #FiberOptics, #ConnectedLiving, and #SmartHomeLiving.
- Targeted Advertising: Reached community living, B2B, and older adult segments using lookalike and custom audiences across Facebook, LinkedIn, Twitter, and Google Business.
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168%
Increase in website visits from social media, 3 months before we started vs first 3 months
-
23x
Content Interactions
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29x
Content Reach
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25x
Content Views
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