Digital Jukebox Provider Drives Phone Calls by 85%
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85%
Increase in phone calls
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61%
Improvement in conversions
About mcgeeamusements
McGee Amusements is a supplier of digital jukeboxes and interactive entertainment systems, proudly servicing the bustling New York and New Jersey metropolitan areas. Operating within the specialized B2B hospitality and amusement industry, they provide the newest, state of the art gaming entertainment, arcade cabinets, and digital jukebox devices directly to local taverns, busy restaurants, and popular neighborhood bars.
Challenge
McGee Amusements' highly niche B2B industry presented a very different and unique kind of digital marketing challenge for the SmartSites team. Their specific target audience for leasing arcades, pinball machines, and digital jukeboxes consists strictly of bar owners, tavern managers, and restaurant operators in the hyper local NY and NJ area, requiring precise B2B audience targeting. In addition to seeking a significant increase in qualified, commercial clicks to their website, McGee also urgently wanted to improve their site's technical performance and page speed load times to reduce bounce rates. Because generating qualified, high value B2B leads at an efficient cost was essential to sustaining their regional growth, SmartSites stepped in with a highly targeted, technical approach built for sustainable, measurable success.
How we helped mcgeeamusements.
SmartSites improves lead generation for amusement and entertainment providers
SmartSites helped McGee Amusements optimize their paid search strategy to reach tavern, restaurant, and venue owners.
- Venue type targeting for taverns, restaurants, and bars
- Digital jukebox and arcade equipment ad groups
- Seasonal campaign timing
- Local service area and availability messaging
top rated digital jukeboxes Sample ad. A representative example, not a live ad from the campaign.
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85%
Increase in phone calls
-
61%
Improvement in conversions
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