Creative Writing Software Company Boosts Revenue by 22x
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2,111%
Increase in Revenue
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77%
Increase in revenue from SEO
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1,931%
Increase in Orders
About MasterWriter
MasterWriter is a writing provider. Founded in 2003, the company brings 23 years of industry expertise and a commitment to client success. Positioned in the B2B SAAS industry, they develop comprehensive software solutions that empower creative professionals, songwriters, and authors to enhance their craft. Their innovative digital tools provide extensive reference libraries and organizational features, streamlining the creative process and helping writers produce their best possible work.
Challenge
SmartSites helped MasterWriter attract more users by optimizing software-focused campaigns and improving visibility for writing tools. Their primary objective was to drive higher sales volume. They faced stiff competition from players including LyricStudio. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. SmartSites crafted a comprehensive plan to tackle each of these challenges head-on, ensuring their specialized software reached the right audience within the competitive B2B SAAS landscape.
How we helped MasterWriter.
SmartSites boosts organic visibility for writing & creative software brands
SmartSites helped MasterWriter attract more software trial inquiries by refining page content and resolving technical inconsistencies.
- Updated metadata and page-level content for writing tools, software features, and product categories.
- Completed audit fixes improving crawlability, indexing, and UI/UX issues.
- Improved internal link structure to surface high-value product and feature pages.
- Delivered ongoing SEO updates documenting improvements and recommendations.
Nationwide
Best lyric writing software
Top 10 songwriting apps
Illustrative preview. A representative example, not a live search result.
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105%
Increase in revenue
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77%
Increase in revenue from SEO
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55%
Increase in ChatGPT traffic
SmartSites increases subscriptions for creative writing & productivity software companies
SmartSites helped MasterWriter attract more users by optimizing software-focused campaigns and improving visibility for writing tools.
- Built ad groups for songwriting tools, writing software, vocabulary features, and creative workflow tools.
- Strengthened keyword targeting across writing, lyric creation, and productivity terms.
- Enhanced ad messaging emphasizing creativity, efficiency, and professional polish.
- Improved reach among authors, songwriters, and creative professionals.
Sample ad. A representative example, not a live ad from the campaign.
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2,111%
Increase in Revenue
-
1,931%
Increase in Orders
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438%
Increase in conversions from Meta Ads
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1,350%
Increase in Meta Ads reach
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26%
Improved Meta Ads CPM
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16%
Lower ChatGPT Ads cost per click, Jul → Sep 2026
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your company together.
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