Construction Staffing Firm Launches a Website Built for Two Audiences
About Kirila Construction Services
Kirila Construction Services (KCS) is a Mid-Atlantic construction staffing agency, consulting, and training provider with more than 35 years of experience. The company supplies skilled, OSHA-certified, safety-trained crews for highway and roadway, pipeline, concrete, commercial building, utilities, environmental remediation, and bridge and tunnel work, along with CDL drivers and equipment operators. KCS also provides construction management, owner and developer representation, and workforce development and training programs, supporting commercial, civil, energy, municipal, and secure federal-installation projects.
Challenge
Kirila Construction Services has to win over two very different visitors: contractors and developers who need skilled crews or project support, and tradespeople looking for their next job. Its web presence did not clearly separate those paths, explain the full range of staffing, management, and training services, or show the industries KCS serves, such as data centers, energy, and government projects. SmartSites set out to design and build a bold website that speaks to both audiences and turns each visit into a labor request or a job application.
How we helped Kirila Construction Services.
SmartSites builds a two-audience website for construction staffing companies
SmartSites designed and built a new website for Kirila Construction Services that serves both contractors and jobseekers and shows the full range of its services.
- Design & UX: Built a bold red and charcoal construction look with real jobsite photography and a curved hero divider.
- Dual lead flows: Created separate Request Labor and Submit Resume paths for contractors and candidates.
- Services & industries: Launched service pages plus industry pages for data centers, energy, government, and utilities.
- Trust & content: Added a project portfolio, company story, and blog to support search visibility.
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