Google
Clutch
G2Public Relations Firm Drives Site Traffic by 70%
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70%
Increase in total site traffic
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241%
Increase in social traffic
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1,725%
Increase in email traffic
“They're exceeding our expectation with reporting analytics and assistance with bridging the gap between traffic and leads.”
About JoTo PR
JoTo PR Agency operates within the fast paced B2B advertising and public relations industry, taking a highly unique and analytical approach to its corporate communications and marketing activities. Their strong foundational business background enables their expert team to create comprehensive, holistic PR campaigns that can be seamlessly integrated into their clients' broader marketing and sales strategies, ensuring they get significantly better, measurable ROI. They focus on crisis management, brand positioning, and media relations to elevate their clients' market presence.
Challenge
This particular client, perhaps more than most, deeply understands the critical importance of maintaining a positive brand image and corporate reputation online. JoTo PR Agency reached out to SmartSites with the specific goal to dramatically increase their organic site traffic and learn exactly how they could modernize and improve their current, outdated SEO strategies. One of the primary challenges encountered here was that their original website was stagnant and not being actively updated with fresh, relevant industry content. In the fast paced, ever changing world of public relations, it was imperative that their site remained a dynamic, up to date resource for both their current roster and prospective future clients. Additionally, ad hoc site development and structural design changes were carefully implemented to significantly improve the overall user friendliness and conversion rate of the site. Working closely with the agency's leadership team, SmartSites set clear performance benchmarks and launched a highly focused digital initiative.
How we helped JoTo PR.
SmartSites strengthens authority for marketing agencies
SmartSites built organic visibility for JoTo PR through strategic SEO.
- Digital marketing strategy and trend articles
- Industry-specific marketing guides
- Marketing tactic and tool reviews
- Case study and ROI achievement showcases
Nationwide
Best pr agencies
Top public relations companies
Illustrative preview. A representative example, not a live search result.
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70%
Increase in total site traffic
-
1,725%
Increase in email traffic
SmartSites improves lead generation for marketing agencies
SmartSites helped JoTo PR achieve measurable results in marketing agencie marketing.
- Digital marketing solution keywords
- Industry expertise and case study showcasing
- Service package and consultation offers
- ROI improvement and growth results emphasis
Sample ad. A representative example, not a live ad from the campaign.
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193%
Increase in referral traffic
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241%
Increase in social traffic
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Tiffany Z
“SmartSites has most recently worked on optimizing our website with our PPC efforts, they're exceeding our expectation with reporting analytics and assistance with bridging the gap between traffic and leads. They make time to meet with any little mishaps and steer you in the direction to assist you in not just reaching your companies goals but exceeding them! The customer service and attention comes second to none- Huge thanks to Irina and Joe for making our lives here at JoTo a little easier. Our PPC and SEO efforts are actually being tracked and optimized to convert into leads. This is what JoTo needs to increase our bottom line ROI.”
