About IPS

IPS is an invoice processing and AP automation company based in Secaucus, New Jersey. It delivers digital technologies that improve visibility and business outcomes for clients in several industries.

Challenge

IPS had relied largely on word-of-mouth referrals and needed a professional website to meet demand online. The site had to help readers understand how its digital services work and why they are efficient.

How we helped IPS.

Website Design

SmartSites builds a demo-led website for an invoicing firm

A custom WordPress website for IPS, a Secaucus, New Jersey invoice processing company, that explains its digital services and invites prospects to schedule a demo.

  • Design & UX: A formal blue-and-black design with an informative tone suits a finance technology audience.
  • Platform & functionality: WordPress lets IPS edit and expand content on its range of digital services whenever needed.
  • Conversion flow: Calls to action lead prospects to schedule a demo of the company's services.
  • Performance & SEO foundation: The SEO-friendly WordPress build helps IPS reach its target audience through search.
IPS website
  • WordPress Platform
  • Demo request Lead capture
Buyers of back-office software want to see it work before they commit, so a site built around the demo request fits the sales cycle.

Marketing that brings in more clients.

We’ll find where your next clients are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the clients you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top B2B Advertising Company
  • Clutch Top B2B Marketing Company United States 2026
  • The Manifest Top B2B SEO Company
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Samantha Baloun Ashley Ismailovski Zach Everett

Let’s grow your company together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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