Background Check Provider Improves Conversion Rate by 161%
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161%
Increase in Conversion Rate
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36%
Improved Cost Per Lead
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24%
Increase in Leads
About Instant Background Checks
Instant Background Checks is an online provider of comprehensive background screening services specifically designed for landlords and corporate employers. Operating successfully since 1982, they bring over forty three years of industry experience to the B2B inspection services sector. Their extensive suite of services includes detailed credit reports, thorough criminal background checks, and complete driving records. Leveraging advanced technology and deep data access, their critical information is returned almost instantly to their customers, ensuring that businesses and property managers can make highly informed, secure, and rapid decisions regarding potential hires and prospective tenants.
Challenge
SmartSites helped Instant Background Checks generate significantly more verification requests by meticulously optimizing their specific service focused campaigns and substantially improving their overall search visibility for professional screening queries. Their primary objective was to completely redesign their outdated homepage into a modern, high converting landing experience that better reflected their professional authority. The business faced unique challenges due to distinct seasonal demand patterns, particularly the busy leasing and hiring months from May through September, which required a highly flexible and responsive campaign strategy. Generating highly qualified B2B leads at an efficient cost was essential to sustaining growth. SmartSites stepped in with a targeted approach built for sustainable, measurable growth.
How we helped Instant Background Checks.
SmartSites increases lead flow for background check & verification service providers
SmartSites helped Instant Background Checks generate more verification requests by optimizing service-focused campaigns and improving visibility for screening searches.
- Created service-specific ad groups for background checks, identity verification, and record lookups.
- Strengthened keyword coverage around screening, lookup, and verification terms.
- Enhanced ad messaging highlighting speed, accuracy, and reliability.
- Improved visibility for high-intent screening searches through refined campaign organization.
top rated background checks Sample ad. A representative example, not a live ad from the campaign.
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36%
Improved Cost Per Lead
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24%
Increase in Leads
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161%
Increase in Conversion Rate
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2%
Increase in CTR
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