Healthcare Software Provider Quadruples Lead Volume
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289%
Increase in Leads
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172%
Increase in conversions
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88%
Increase in Conversion Rate
“SmartSites has done a wonderful job for our company with minimal work on my end.”
About Homecare Homebase
Homecare Homebase specializes in home health software, clinical operations, and EMR tools, focusing on healthcare workflow and documentation systems. Operating in the B2B SAAS industry, they provide robust software solutions designed to streamline administrative tasks and improve patient care delivery for home health agencies. Their innovative platform empowers healthcare professionals to manage clinical operations efficiently, ensuring compliance and enhancing overall operational productivity.
Challenge
The B2B SAAS sector for healthcare software is highly competitive, requiring clear differentiation and targeted outreach to decision-makers. SmartSites helped Homecare Homebase attract more software inquiries by optimizing B2B-focused campaigns and strengthening their digital visibility for clinical workflow solutions. Their primary objective was to scale up their operations and significantly increase their digital footprint. SmartSites developed a strategic approach to capture high-intent leads and position Homecare Homebase as a provider of home health software solutions.
How we helped Homecare Homebase.
SmartSites Improves Search Clarity for Home Health & Care Management Platforms
SmartSites helped HomeCare HomeBase strengthen technical SEO and content alignment across its platform.
- Updated metadata on product and feature pages.
- Applied audit-driven technical fixes.
- Refined messaging clarity.
- Delivered recurring updates.
Homecare Homebase
Best home health emr software
Home care agency software
Illustrative preview. A representative example, not a live search result.
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59%
Increase in site traffic
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172%
Increase in conversions
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41%
Increase in organic site traffic
SmartSites boosts lead flow for healthcare software & clinical operations platforms
SmartSites helped Homecare Homebase attract more software inquiries by optimizing B2B-focused campaigns and strengthening visibility for clinical workflow solutions.
- Built ad groups for home health software, clinical operations, and EMR tools.
- Strengthened keyword targeting around healthcare workflow and documentation systems.
- Enhanced ad messaging highlighting efficiency, compliance, and operational control.
- Improved visibility among healthcare organizations searching for software solutions.
Sample ad. A representative example, not a live ad from the campaign.
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74%
Improved Cost Per Lead
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289%
Increase in Leads
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88%
Increase in Conversion Rate
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14%
Increase in CTR
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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Elizabeth LeGrande
“SmartSites has done a wonderful job for our company with minimal work on my end. Our account representative, David is always responsive and willing to help me with any questions I have.”
