HF Holdings Marketing

HF Holdings gains new clientele with a targeted PPC campaign.

HF Holdings uses their vast network of law firms and collection agencies to collect delinquent accounts. They use their resources to help small businesses handle debt collection faster and at a higher collection rate than their competition.

The Challenge

HF Holdings had another marketing agency managing their account, but the cost per conversion was getting out of control. Since they are in the financial industry, they needed to keep on top of the Google AdWords algorithm changes to make sure their ads were running and their targeting was on point.

The Plan

Audit the original Google Adwords Account and implement changes

Implement conversion tracking to provide full transparency and reporting on ad campaign

Follow Google Best Practices and research new targeting methods

Run several ad experiments and perform A/B testing

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate
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HF Holdings website on a desktop
New HF Holdings website design done by SmartSites
HF Holdings service area
HF Holdings service areas updated by SmartSites
HF Holdings website design
Updated HF Holdings website design done by SmartSites