Direct-to-Door Marketing
Lowering Lead Costs & Scaling Reach for Direct-to-Door Marketing with a Modern PPC Overhaul
Direct-to-Door Marketing is America’s #1 front-door advertising service, specializing in nationwide flyer, door hanger, postcard, and business card distribution. With over 500 million flyers delivered since 1995, the company provides a powerful, cost-effective alternative to direct mail, guaranteeing front-door placement and maximum visibility. Their proprietary distribution technology and vast network of professional crews allow them to reach 99% of U.S. cities, including small towns and rural areas that most competitors overlook.
The Challenge
Before partnering with SmartSites, Direct-to-Door Marketing had been working with another agency that relied on outdated PPC strategies such as Single Keyword Ad Groups (SKAGs). This restrictive structure limited keyword coverage, inflated costs, and prevented campaigns from adapting to real search behavior. To reach more advertisers and improve efficiency, a modern, scalable PPC framework was needed.
The Plan
- Consolidated SKAGs into intent-based ad groups focused on relevant search themes
- Introduced Dynamic Search Campaigns to expand reach and capture high-converting long-tail queries
- Refined ad copy and landing page alignment to boost Quality Score and engagement rates
- Implemented negative keyword optimization to eliminate wasted spend
- Continuously optimized bids and targeting to sustain growth at lower cost
