CMS Funding Marketing

CMS Funding

CMS Funding has been providing equipment leasing and commercial financing services for over 20 years. This father and son company creates customized funding solutions for business big and small.

The Challenge

Despite their expertise and two decades of experience, CMS Funding found it difficult to generate meaningful leads in a highly competitive industry. Carving out their own brand identity and niche market in the shadow of banking and lending giants seemed almost an insurmountable task. CMS Funding had worked with other agencies in the past, but wasn’t seeing the results they wanted. They turned to SmartSites to drive traffic to their website, and help grow their client base.

The Plan

Implement an ongoing content writing and link building strategy to increase overall site traffic

Run consistent ads to better control costs and results

Build out Industry and Location pages to increase organic search traffic

Implement conversion tracking to directly correlate revenue with spend

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate