Construction Workforce Services Firm Quintuples Site Traffic
-
250%
Increase in Leads
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177%
Increase in conversions
-
113%
Increase in Conversion Rate
About CGS Global
CGS Global is a firm in the B2B sector, specializing in helping construction and skilled trades organizations eliminate employee-related risks, liabilities, and administrative burdens while significantly improving cash flow. Founded in 2015, they offer a suite of services including Net 60 Payroll Funding, OSHA Training, comprehensive Insurance Management, and Supplemental Staffing. The family-owned firm brings over 40 years of combined industry experience and provides capacity and expertise in navigating complex payroll, workers comp, and safety regulations for large-scale contractors.
Challenge
Operating in the highly complex B2B services and construction support market, CGS Global needed a powerful digital strategy to connect with large-scale contractors and enterprise decision-makers. SmartSites partnered with them to attract significantly more high-value commercial clients by meticulously optimizing their highly specialized advertising campaigns and drastically improving their search engine visibility for critical administrative and funding solutions. Their primary objective was to aggressively increase qualified lead generation and expand their national footprint. By implementing targeted, authoritative digital tactics, SmartSites successfully positioned CGS Global as a risk management partner for the industry.
How we helped CGS Global.
SmartSites Strengthens Lead Generation for Construction Workforce Service Providers
SmartSites helped CGS Global improve organic visibility by implementing key on-page and technical enhancements.
- Updated title tags and meta descriptions across service pages for better keyword alignment.
- Improved heading structure and page formatting for clearer crawlability.
- Refined internal linking to reinforce core payroll, insurance, and staffing service paths.
- Optimized service-page copy to improve clarity and search relevance.
CGS Global
Best payroll funding companies
Construction payroll services
Illustrative preview. A representative example, not a live search result.
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59%
Increase in site traffic
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177%
Increase in conversions
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75%
Increase in revenue
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356%
Increase in organic site traffic
SmartSites boosts B2B demand for construction payroll & workforce service providers
SmartSites helped CGS Global attract more contractors by optimizing service-focused campaigns and improving visibility for payroll funding, insurance, and staffing solutions.
- Built ad groups for payroll funding, OSHA training, insurance management, and supplemental staffing.
- Strengthened keyword targeting across construction payroll, workers' comp, and contractor staffing terms.
- Enhanced ad messaging emphasizing cash flow, compliance, and reduced administrative burden.
- Improved reach among contractors and skilled-trades decision-makers.
Sample ad. A representative example, not a live ad from the campaign.
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57%
Improved Cost Per Lead
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250%
Increase in Leads
-
113%
Increase in Conversion Rate
Marketing that brings in more clients.
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