Carter Pump Marketing
Carter Pump
Carter Pump is a leading OEM manufacturer of pumps and pump parts with worldwide applications. Founded in 1897, they are a well-recognized name and leader in the wastewater treatment market.
The Challenge
Over the years, the company had outgrown its original logo, name, and branding. Their original website was extremely outdated, and was misrepresenting the quality of standards that the company can delivery. Carter Pump came to SmartSites to help create their new brand image. We were tasked with creating a logo and website that celebrated their long history, and complimented their level of professionalism and expertise. Once established, their new site needed to be further optimized to increase traffic and conversions.
The Plan
Create dynamic landing page customized by coating service to increase quality scores and lower CPC
Redesign the website to engage users and increase time-on-site
Create a mobile-friendly version of the site to drive traffic from all channels
Segmented PPC campaigns by geolocation to improve impression share and increase ad visibility
Increase conversions by designing compelling home page with visually-rich content
