About BIL Office Furniture
BIL Office Furniture helps businesses in the New York metro area create offices, showrooms and workspaces. The company supplies furniture along with flooring and window treatments, and works with manufacturers such as Trendway, AIS, Global and OFS Brands.
Challenge
BIL wanted to move to a new multi-page WordPress website that put its interior design and furniture expertise front and center. The site needed to show products, completed projects and space planning ideas while leaving room for growth and search optimization.
How we helped BIL Office Furniture.
SmartSites builds a WordPress website for a furniture dealer
A custom multi-page WordPress website for BIL Office Furniture that showcases its products, completed projects and space planning ideas for New York businesses.
- Design & UX: Legible text and plenty of imagery sit on a black, white and gray palette, with orange accents adding a pop of color.
- Platform & functionality: The custom multi-page WordPress build replaced the previous site and gives the company room to add content as it grows.
- Performance & SEO foundation: The responsive layout looks the same on desktop, phone and tablet, and WordPress tools let the team fine-tune content for search.
- Conversion flow: Product and project imagery leads visitors toward requesting service from the BIL team.

Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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