Home Baking Business App Brand Drives Site Traffic by 35x
-
2,054%
Increase in organic conversions
-
510%
Increase in conversions
-
3,440%
Increase in organic site traffic
“They're very organized and detail-oriented”
About Bakesy
Bakesy is a mobile app providing home bakers with a complete business platform, including subscription-based online ordering, customer management, and in-app support. Founded in 2020, the platform has rapidly built expertise in the home baking vertical with continuous feature development and an agile approach to serving bakers across the US and international markets.
Challenge
SmartSites helped Bakesy attract more bakers and online shoppers by improving content clarity and removing technical barriers. Their primary objective was to increase lead generation. They faced stiff competition from players including at-home baking business suppliers. Seasonal demand, with business picking up for their bakers around Q4 and the holiday season and staying fairly consistent the rest of the year, required a flexible campaign strategy. Cottage food laws, which apply to their users' businesses rather than to Bakesy itself, added further complexity. SmartSites responded with a multi-channel approach calibrated for maximum ROI.
How we helped Bakesy.
SmartSites boosts visibility for home baking business app
SmartSites helped Bakesy attract more bakers by improving content clarity and removing technical barriers.
- Performed recurring audit fixes addressing crawl issues, layout inconsistencies, and spacing improvements across core pages.
- Delivered metadata updates and on-page SEO enhancements to improve alignment with baking, custom cakes, and order-management queries.
- Conducted backlink health checks and provided remediation steps for toxic or low-authority links.
- Supplied monthly SEO updates summarizing technical corrections and performance insights.
Nationwide
Best bakery ordering software
Top apps for home bakers
Illustrative preview. A representative example, not a live search result.
-
843%
Increase in site traffic
-
510%
Increase in conversions
-
3,440%
Increase in organic site traffic
-
2,054%
Increase in organic conversions
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Anonymous, Co-Founder, Bakery Management Services Provider
“They're very organized and detail-oriented”
