Merchant Services Drives Lead Volume by 16x
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1,500%
Increase in Leads
-
100%
Increase in organic conversions
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29%
Improved Cost Per Lead
“SmartSites has been a great help with building our SEO strategy!”
About AVPS Solutions
AVPS Solutions is a merchant service provider operating within the B2B Merchant Services industry. They are dedicated to providing fully compliant, safe, and secure payment processing solutions for businesses of all sizes. They offer their clients access to multiple banks and diverse payment options. They pride themselves on delivering customer support to assist with terminals, gateways, and detailed statement analysis. Founded in 2000, the company brings over two decades of specialized experience in ecommerce payments, hard to place merchant accounts, competitive pricing structures, and customer support.
Challenge
Operating in the complex B2B Merchant Services sector, AVPS Solutions needed to attract more business clients by optimizing their service focused digital campaigns and significantly improving their search visibility for merchant payment solutions. Their primary objective was to increase high quality lead generation in a crowded marketplace. Industry specific factors, particularly the strict requirement that all payment solutions remain fully compliant with financial regulations, added significant complexity to their marketing and messaging strategy. Generating qualified leads at an efficient cost was essential to sustaining their long term growth. SmartSites developed a highly customized, data driven strategy tailored to their specific regulatory needs and market dynamics.
How we helped AVPS Solutions.
SmartSites Boosts Lead Generation for Merchant Services & Payment Processing Companies with SEO
SmartSites helped AVP Solutions attract more service inquiries by strengthening their page-level SEO framework.
- Identified metadata gaps across payment processing, terminal, gateway, and service-area pages.
- Developed structured optimization requirements for solution categories.
- Audited template behavior to support consistent SEO field insertion.
- Defined SEO components dependent on solution-specific inputs for accurate deployment.
Nationwide
Best merchant services companies
Payment processing companies
Illustrative preview. A representative example, not a live search result.
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330%
Increase in site traffic
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510%
Increase in organic site traffic
-
100%
Increase in organic conversions
SmartSites boosts lead flow for merchant services & payment processing companies
SmartSites helped AVPS Solutions attract more business clients by optimizing service-focused campaigns and improving visibility for merchant payment solutions.
- Built ad groups for credit card processing, POS solutions, and merchant accounts.
- Strengthened keyword targeting across payment processing and business transaction terms.
- Enhanced ad messaging emphasizing security, reliability, and competitive rates.
- Improved reach among small businesses and enterprise clients.
Sample ad. A representative example, not a live ad from the campaign.
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29%
Improved Cost Per Lead
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1,500%
Increase in Leads
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Verified User in Financial Services
“SmartSites has been a great help with building our SEO strategy!”
Nicole MacGibbon“Website is definelty getting more visibilty. We are still working on getting more interested clients in a highly competative market. They have always delivered on time in addition to taking on additional tasks. They reply quickly to questions and concerns and are always availalbe to jump on a call with any questions we may have. They have worked with multiple internal teammembers and are willing to go over things more than once if needed… They seem to be engaged and really invested in growing our business.”
