Google
Clutch
G2Live Operator Answering Service Drives Conversions by 26x
-
2,498%
Increase in conversions
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663%
Increase in leads
-
615%
Increase in organic conversions
About Answering Specialists
Answering Specialists is a premium live operator phone answering service based in Bonners Ferry, Idaho. With decades of combined experience, they serve a diverse range of businesses across the U.S. and Canada, ensuring every single call is answered by a real person, never relying on AI or automated systems. Their competitive edge lies in their transparent, fair per-call pricing, highly mature and skilled operators, and 24/7 availability. By deliberately keeping operator groups small, they provide intensely personalized service, drastically reducing errors and elevating customer satisfaction. Founded in 2013, they bring 13 years of refined expertise and a substantial team of professionals to every client engagement.
Challenge
When Answering Specialists partnered with SmartSites, they faced a critical issue: poor lead quality. Despite having strong search visibility, a flood of unqualified leads was rapidly draining their ad spend and significantly reducing overall campaign effectiveness. Their PPC strategy required urgent and precise refinement. The primary goal was to attract higher-quality, B2B prospects without entirely sacrificing lead volume. They tackled this complex challenge by meticulously narrowing the target audience, refining the ad messaging to emphasize live operators, and improving the website's user experience. Over time, they transformed the campaign, increasing valuable conversions while ensuring much better-qualified leads.
How we helped Answering Specialists.
SmartSites Boosts Lead Flow for Business Answering Services with SEO
SmartSites helped Answering Specialists generate more service inquiries by establishing a clear SEO framework across service and industry pages.
- Identified gaps in metadata fields across phone-answering and call-service pages.
- Prepared page-level optimization requirements for service, industry, and solutions sections.
- Audited page types to determine SEO elements requiring business-specific information.
- Structured implementation tasks to ensure complete SEO deployment once information is finalized.
Nationwide
Best answering service companies
24/7 live receptionist service
Illustrative preview. A representative example, not a live search result.
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768%
Increase in site traffic
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2,498%
Increase in conversions
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204%
Increase in organic site traffic
-
615%
Increase in organic conversions
SmartSites boosts lead flow for call answering & virtual receptionist service providers
SmartSites helped Answering Specialists attract more business inquiries by optimizing service-focused campaigns and improving visibility for professional answering solutions.
- Built segmented ad groups for call answering, virtual receptionist services, and overflow support.
- Strengthened keyword targeting around business call handling and 24/7 support.
- Enhanced ad messaging emphasizing reliability, professionalism, and responsiveness.
- Improved visibility among companies seeking outsourced call support.
Sample ad. A representative example, not a live ad from the campaign.
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86%
Improved cost per lead
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663%
Increase in leads
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270%
Increase in conversion rate
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4%
Increase in CTR
Marketing that brings in more clients.
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