Volvo Dealership Lifts Conversions by 41x
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3,975%
Increase in organic conversions
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213%
Increase in conversion rate
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84%
Improved cost per lead
About Volvo Cars Westport
Volvo Cars Westport is proud to be a family owned and operated Volvo Dealer in the state of Connecticut. Operating with a deep commitment to the automotive community, they promise to provide every customer with a quality customer service experience at their Volvo Dealership and certified Volvo Service Center. Their comprehensive suite of automotive services includes a vast inventory of Volvo New Cars, high quality Volvo Pre Owned Cars, and genuine OEM Volvo Car Parts to keep vehicles running at peak performance for years to come.
Challenge
Operating in a highly competitive regional automotive market, Volvo Cars Westport needed a robust digital marketing strategy to effectively highlight their extensive vehicle inventory and attract serious car buyers to their showroom. SmartSites helped Volvo Cars Westport drive significantly more high value dealership interactions by meticulously optimizing digital advertising campaigns across Volvo's core vehicle model lines and their premium maintenance service offerings. Generating highly qualified sales leads at an efficient cost per acquisition was essential to sustaining their long term business growth and expanding their loyal customer base. SmartSites utilized advanced search targeting to connect the dealership with active, ready to buy customers.
How we helped Volvo Cars Westport.
SmartSites boosts organic traffic for luxury car dealerships
SmartSites helped Volvo Cars Westport generate more high-intent traffic by improving model content depth and resolving technical SEO issues.
- Updated titles, meta descriptions, and H1 hierarchy across vehicle, service, and offer pages.
- Completed audit-driven fixes addressing crawl issues and mobile formatting errors.
- Improved structured content for model lines, trims, and service offerings.
- Delivered ongoing SEO reporting with recommended next steps.
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Illustrative preview. A representative example, not a live search result.
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171%
Increase in site traffic
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186%
Increase in organic site traffic
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3,975%
Increase in organic conversions
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5x
Increase in ChatGPT traffic
SmartSites boosts lead generation for Volvo dealerships
SmartSites helped Volvo Cars Westport drive more dealership interactions by optimizing campaigns across Volvo’s core model lines and service offerings.
- Developed targeted ad groups for SUVs, sedans, and hybrid models.
- Strengthened keyword targeting across purchase, lease, and service terms.
- Enhanced ad messaging focusing on safety, reliability, and dealership advantages.
- Refined campaign structure to reach high-intent car shoppers in key local areas.
Sample ad. A representative example, not a live ad from the campaign.
Illustrative preview with the dealer's own photo, not a frame from the aired spot.
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84%
Improved cost per lead
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51%
Increase in leads
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213%
Increase in conversion rate
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277%
Increase in Microsoft Ads click-through rate
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91%
Improved cost per click on Microsoft Ads
- 1.2M Streaming TV ad impressions
- 100% CTV video completion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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