UPSW Marketing

UPSW

UPSW.com is a direct-to-consumer exhaust auto parts retailer that offers high-quality car parts at convenient prices. For over 25 years, they have been providing customers with easy access to products such as catalytic converters and exhaust systems.

The Challenge

When UPSW was not satisfied with the site traffic and conversions they were seeing from their ad campaigns, they came to SmartSites to remedy the situation. In a highly competitive online retail market, it was becoming more and more of a challenge to keep up.

The Plan

Implement responsive and flexible bidding strategy to cater to changes in return on ad spend

Minimize ad spend without sacrificing volume to retain target return

Explore new PPC strategies to foster continuous improvement

Implement advanced search functionality for ease of customer use

Support continuous site improvements through ad-hoc development

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate
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PPC Automotive: UPSW Catalog
PPC Automotive: UPSW- Exhaust Tips
PPC Automotive: UPSW- Online Auto Parts Specialist