Rental Car Company Quadruples Site Traffic
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182%
Increase in conversions
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141%
Increase in organic conversions
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278%
Increase in site traffic
About United Auto Rental
Founded in 1996, United Auto Rental brings three decades of industry experience to the competitive automotive rental market. They are known for flexible policies, including accepting cash deposits and debit cards, renting to drivers under 25 without additional fees, and accepting international driving permits. As a customer-focused alternative to major chains, they offer direct billing to insurance companies, competitive pricing, and free airport shuttle services. Their commitment to convenience is highlighted by upfront vehicle parking, weekend availability, and an entirely hassle-free rental experience.
Challenge
SmartSites helped United Auto Rental attract more rental inquiries by refining fleet content, improving local relevance, and fixing key technical issues. Their primary objective was to increase lead generation and direct bookings. In a market dominated by large national rental corporations, independent agencies must leverage their unique flexibilities to capture local search traffic. SmartSites optimized their digital footprint to highlight these distinct advantages, ensuring that travelers and locals searching for accessible, affordable car rentals could easily find and reserve their vehicles.
How we helped United Auto Rental.
SmartSites improves search visibility for rental car & vehicle leasing companies
SmartSites helped United Auto Rentals attract more rental inquiries by refining fleet content, improving local relevance, and fixing key technical issues.
- Updated metadata across compact, luxury, SUV, and specialty vehicle rental pages.
- Performed audit-driven fixes to resolve crawl errors, layout inconsistencies, and slow-loading images.
- Strengthened internal linking between vehicle categories to guide renters through booking paths.
- Delivered monthly SEO updates summarizing improvements in rental car search visibility.
United Auto Rental
Best car rental deals near me
Top rated car rental agencies
Illustrative preview. A representative example, not a live search result.
-
278%
Increase in site traffic
-
182%
Increase in conversions
-
145%
Increase in organic site traffic
-
141%
Increase in organic conversions
Marketing that brings in more customers.
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