Classic Car Parts Retailer Increases Revenue by 35%
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35%
Increase in revenue
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80%
Increase in Microsoft Ads conversion rate
-
46%
Improved cost per purchase on Reddit Ads
“Our experience with SmartSites has been exceptional! A welcome change from our previous provider!”
About Top Flight Automotive
Top Flight Automotive specializes in premium parts for iconic vehicles, including Corvette, Mustang, and Camaro models. They offer an extensive selection of OEM, aftermarket, performance, and restoration components for classic car enthusiasts. Founded in 1977, the company brings over four decades of industry experience to the automotive restoration market. Their credentials include active memberships in ARMO and SEMA, underscoring their commitment to quality.
Challenge
Top Flight Automotive needed to increase online orders by optimizing their product-focused campaigns and significantly improving visibility for their specialty classic car parts. Their primary objective was to drive robust lead generation and capture a larger audience of dedicated automotive restorers. They faced stiff competition from other established players in the niche classic car aftermarket. Navigating this highly specific market required precise targeting and deep product knowledge to connect with passionate buyers. SmartSites developed a tailored strategy to elevate their brand and drive measurable sales growth.
How we helped Top Flight Automotive.
SmartSites boosts online sales for classic car parts & automotive upgrade retailers
SmartSites helped Top Flight Automotive increase orders by optimizing product-focused campaigns and improving visibility for specialty car parts.
- Built targeted ad groups for Corvette, Mustang, Camaro, and classic car parts.
- Strengthened keyword targeting across OEM, aftermarket, and restoration terms.
- Enhanced ad messaging highlighting authenticity, fitment, and quality.
- Improved Shopping visibility for performance and restoration components.
top rated classic car parts Sample ad. A representative example, not a live ad from the campaign.
Sample ad. A representative example, not a live ad from the campaign.
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42%
Increase in ROAS
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35%
Increase in revenue
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23%
Increase in orders
-
46%
Improved cost per purchase on Reddit Ads
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32%
Increase in Reddit Ads click-through rate
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33%
Increase in purchases from Reddit Ads
-
80%
Increase in Microsoft Ads conversion rate
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49%
Increase in Microsoft Ads click-through rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your automotive business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Extra Miles Brands
“Our experience with SmartSites has been exceptional! Our Account Managers (Isaah, Anthony, Anastasiia, and Tony) have gone above and beyond to obtain our goals, a welcome change from our previous provider!”
“Our team from SmartSites including Anthony, Isaah, Anastasia and Sergey were able to turnaround our web traffic, conversion rate, and ROAS from abysmal falures from our previous service provider to exceeding goal parameters in less than 6 months. SmartSites was very responsive to our needs, delivering on all requests in a timely manner. Partners that deliver on their promises is a rare thing in modern business. SmartSites consistently delivers!”
