About Syracuse Cars

Syracuse Cars is a used car dealership operating within the Automotive Car Dealership sector, specializing in a diverse range of high-quality sedans, versatile SUVs, rugged trucks, and fully certified pre-owned vehicles. They pride themselves on maintaining a robust, reliable local inventory that caters to a wide variety of driving needs and budgets. Known for their commitment to transparent pricing and customer service, Syracuse Cars ensures a stress-free, straightforward purchasing experience, helping local drivers find the perfect, dependable vehicle to suit their lifestyle without the typical dealership hassle.

Challenge

In the highly competitive local Automotive Car Dealership market, Syracuse Cars needed a powerful digital marketing strategy to drive foot traffic and online inquiries. SmartSites partnered with the dealership to attract significantly more vehicle shoppers by meticulously optimizing their inventory-focused advertising campaigns and drastically improving their search engine visibility for used cars in the region. Their primary objective was to aggressively increase qualified lead generation and accelerate inventory turnover. By implementing targeted local SEO and precise ad placements, SmartSites successfully connected Syracuse Cars with high-intent buyers ready to make a purchase.

How we helped Syracuse Cars.

PPC

SmartSites boosts lead flow for used car dealerships & regional automotive marketplaces

SmartSites helped Syracuse Cars attract more vehicle shoppers by optimizing inventory-focused campaigns and improving visibility for used cars in the region.

  • Built ad groups for sedans, SUVs, trucks, and certified used vehicles.
  • Strengthened keyword targeting across dealership, used car, and location-based search terms.
  • Enhanced ad messaging emphasizing selection, pricing, and financing options.
  • Improved reach among buyers comparing used vehicles locally.

Sample ad. A representative example, not a live ad from the campaign.

  • 75% Improved Cost Per Lead
  • 879% Increase in Leads
  • 413% Increase in Conversion Rate
These efforts helped Syracuse Cars increase test-drive and sales inquiries.

Marketing that brings in more buyers.

We’ll find where your next buyers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the buyers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top Automotive PPC Company
  • Clutch Top Automotive PPC Company 2026
  • G2 Leader, PPC Services, Fall 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Anita Kostadinov Zach Everett Ryan Brew

Let’s grow your dealership together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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Jason Bosco

“We had a great experience working with SmartSites to manage our Google Ads campaigns. Their team was professional, knowledgeable, and truly understood our business goals. They optimized our campaigns effectively, helping us get better results while staying within budget. Communication was smooth, and they were always responsive to our questions. If you're looking for a reliable agency to handle your digital advertising, we highly recommend SmartSites!”