Google
Clutch
G2Automotive Performance Brand Improves ROAS by 11x
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975%
Increase in ROAS
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576%
Increase in revenue
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97%
Increase in orders
“Their knowledge, efficiency, dedication, and responsiveness have all been far above my expectations.”
About Specialty Performance Parts
Specialty Performance Parts (SPVparts.com) is an automotive performance company operating within the fast paced e-commerce sector to offer high performance components for dedicated vehicle enthusiasts. Unlike many of their competitors, they not only source highly reputable third party brands but also expertly design and manufacture their own innovative, OEM quality products in house. Their commitment to quality and their exclusive patented designs set them apart in the crowded performance parts industry. With a deep dedication to enhancing vehicles effortlessly, Specialty Performance Parts continues to focus on advanced automotive engineering and performance innovation.
Challenge
Specialty Performance Parts desperately needed a highly effective way to overcome their stale, underperforming PPC campaigns and dramatically boost their overall digital ad performance. Their existing advertising campaigns were severely underperforming, significantly limiting their online sales and hurting their returns on ad spend. With multiple conflicting campaign types in use, their advertising efforts completely lacked strategic focus and necessary optimization. They urgently needed much better audience targeting, highly fresh creatives, and a completely cohesive campaign structure to drive significantly greater revenue and maximize efficiency. As a rapidly growing e-commerce business, perfectly balancing Return on Ad Spend with the critical need for aggressive volume growth demanded highly sophisticated, daily campaign management. Working closely with the team, SmartSites set clear benchmarks and launched a highly focused initiative.
How we helped Specialty Performance Parts.
SmartSites boosts online sales for automotive performance & aftermarket parts brands
SmartSites helped Specialty Performance Parts increase purchases by optimizing product-based campaigns and improving visibility for performance upgrades.
- Developed category-based ad groups for LED lighting, tow mirrors, and performance accessories.
- Strengthened keyword coverage for truck upgrades, OEM replacements, and aftermarket parts.
- Enhanced ad messaging highlighting quality, compatibility, and fast delivery.
- Improved SKU-level visibility through optimized Shopping campaigns.
top rated performance auto parts Sample ad. A representative example, not a live ad from the campaign.
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975%
Increase in ROAS
-
576%
Increase in revenue
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39%
Improved cost per order
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93%
Increase in conversion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your automotive business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Sidney Castillo
“Their knowledge, efficiency, dedication, and responsiveness have all been far above my expectations.”
John Trischler“Rich G is the best PPC rep ever. He is always responsive and helpful with my daily million-and-one requests and emails. I'm very happy we switched to SmartSites from our previous agency. It's been a great experience thus far. ~Sidney Castillo (SPV Parts)”
Max Laine“We hired SmartSites to improve our standing with google Ads and create more sales. Our goal was to move on from the mess the previous company had made and tanked our sales… Not only have we gotten back on track with sales thanks to SmartSites, we have actually seen an increase in sales in products we typically did not sell before, which is a testament to their knowledge and expertise… I really feel like any concern or issue we have is addressed immediately and rectified in an extremely timely manner.”
