Westchester Subaru Dealer Grows PPC Leads by 65%
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65%
Increase in leads
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95%
Increase in conversion rate
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58%
Improved cost per lead
“We have been working with SmartSites for over a year now and they have helped our business grow exponentially.”
About Rye Subaru
Rye Subaru is a family-owned Subaru dealership at 1175 Boston Post Road in Rye, New York, in business since 1975 and celebrating 50 years in 2025. The dealership sells new Subaru vehicles, including the Forester, Crosstrek, Outback, and Ascent, along with pre-owned and Subaru Certified Pre-Owned vehicles, and offers financing, leasing, trade-in appraisals, and an online Express Store. Its service and parts department is staffed by factory-trained, certified technicians using genuine Subaru parts, and Subaru Express Service handles oil changes, tire rotations, and multi-point inspections with no appointment. A five-time CarFax Top Dealer, Rye Subaru serves White Plains, Port Chester, Harrison, Larchmont, and the surrounding Westchester County communities as 'An Easy Place to Do Business.'
Challenge
Westchester County shoppers comparing Subaru dealers have several options within a short drive, and the dealership's goal was straightforward: more leads. Rye Subaru needed its paid search budget to produce finance applications, trade-in valuations, service appointments, and showroom visits from nearby communities, while seasonal swings such as model-year closeouts and winter all-wheel-drive demand changed what shoppers searched for. As a long-term SmartSites client, the dealership also needed the account to keep improving year over year rather than plateau. SmartSites set out to raise the share of clicks that become leads and bring the cost of each lead down.
How we helped Rye Subaru.
SmartSites grows sales and service leads for franchised car dealerships
SmartSites helped Rye Subaru turn more Westchester County searches into leads for its sales and service departments.
- Local Targeting: Focused spend on Rye and the surrounding communities of White Plains, Port Chester, Harrison, and Larchmont.
- Sales & Service Coverage: Supported both vehicle shopping searches and the dealership's no-appointment Subaru Express Service.
- Long-Term Optimization: Continued refining the account through its sixth year with SmartSites, improving conversion rate and cost per lead year over year.
top rated new & used subaru Sample ad. A representative example, not a live ad from the campaign.
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65%
Increase in leads
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58%
Improved cost per lead
-
95%
Increase in conversion rate
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28%
Increase in paid clicks
Marketing that brings in more buyers.
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“We have been working with SmartSites for over a year now and they have helped our business grow exponentially. The customer service is beyond compare. We are very lucky to count them as teammates.”
