R & Y A/C Compressors® Marketing
R & Y A/C Compressors® secures repeat purchases via tailored CRO, SEO, and PPC strategies.
Founded in 1989, R & Y A/C Compressors® is one of the leading providers of auto air conditioning parts and services in Florida. The company manufactures and distributes a wide range of compressors, driers, accumulators, condensers, evaporators, and much more. Today, they are still recognized as a major aftermarket mobile climate control parts supplier and compressor remanufacturer.
The Challenge
R&Y A/C Compressors® realized that a significant number of online shoppers were abandoning their carts. In addition, new monthly subscriptions were at an all-time low. To avoid losing sales, R&Y A/C Compressors® contacted SmartSites’ CRO specialists for help. The automotive A/C parts supplier needed to revamp their email marketing strategies, and implement key automations to drive repeat purchases.
The Plan
SmartSites determined how visitors and customers were using R&Y A/C Compressors’ website and identified opportunities to improve on-site conversion rates. We realized that the previous checkout process was long, and there was a lack of tools to target customers before they left. Our digital marketing team helped minimize form elements and reduce the number of screens customers had to view before completing a transaction. In addition, we utilized retargeting ads to help recover abandoned carts. Our CRO specialists implemented automated email sequences to welcome new subscribers and engage with existing customers through Klaviyo’s monthly email campaigns.
