R & Y A/C Compressors® Marketing

R & Y A/C Compressors® secures repeat purchases via tailored CRO, SEO, and PPC strategies.

Founded in 1989, R & Y A/C Compressors® is one of the leading providers of auto air conditioning parts and services in Florida. The company manufactures and distributes a wide range of compressors, driers, accumulators, condensers, evaporators, and much more. Today, they are still recognized as a major aftermarket mobile climate control parts supplier and compressor remanufacturer.

The Challenge

R&Y A/C Compressors® realized that a significant number of online shoppers were abandoning their carts. In addition, new monthly subscriptions were at an all-time low. To avoid losing sales, R&Y A/C Compressors® contacted SmartSites’ CRO specialists for help. The automotive A/C parts supplier needed to revamp their email marketing strategies, and implement key automations to drive repeat purchases.

The Plan

SmartSites determined how visitors and customers were using R&Y A/C Compressors’ website and identified opportunities to improve on-site conversion rates. We realized that the previous checkout process was long, and there was a lack of tools to target customers before they left. Our digital marketing team helped minimize form elements and reduce the number of screens customers had to view before completing a transaction. In addition, we utilized retargeting ads to help recover abandoned carts. Our CRO specialists implemented automated email sequences to welcome new subscribers and engage with existing customers through Klaviyo’s monthly email campaigns.

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate