Snowbike Equipment Brand Improves ROAS by 16x
-
1,494%
Increase in ROAS
-
995%
Increase in website visits from social media, 12 months vs prior 12
-
34x
Link clicks
About Ruffian Snowbikes
Ruffian Snowbikes is an innovative manufacturer operating within the Automotive Motorcycle and Powersports industry, specializing in high performance snowbikes. They design and produce both gas powered and electric powered snowbike models, currently offering a flagship model with plans to launch a new bike in the near future. Founded in 2018, the company has built expertise in winter powersports. They are known for creating the only production snowbike in the industry, designing machines that are easy for beginners to master. Their products are known for being easier to ride and transport than traditional snowmobiles, making them highly accessible even for younger riders.
Challenge
Operating in the niche Automotive Motorcycle and Powersports market, Ruffian Snowbikes needed to attract more buyers by optimizing their product focused digital campaigns and improving visibility for their snowbike conversion kits and accessories. Their primary objective was to drive direct sales via PPC while simultaneously building strong brand awareness through social media marketing. Highly specific seasonal demand patterns, with peak sales occurring from October through January, required a flexible campaign strategy to encourage summer pre orders. As a growing e-commerce business, balancing Return on Ad Spend with aggressive volume growth demanded highly sophisticated campaign management. SmartSites built a customized, seasonally adaptive campaign to turn these unique obstacles into major growth opportunities.
How we helped Ruffian Snowbikes.
SmartSites boosts product demand for snowbike & winter motorsports equipment brands
SmartSites helped Ruffian Snowbikes attract more buyers by optimizing product-focused campaigns and improving visibility for gas and electric snowbike models.
- Built ad groups for gas and electric snowbike models.
- Strengthened keyword targeting across snowbike, motorsports, and off-road terms.
- Enhanced ad messaging emphasizing performance, durability, and winter versatility.
- Improved visibility among motorsports and off-road enthusiasts.
top rated snowbikes Sample ad. A representative example, not a live ad from the campaign.
-
1,494%
Increase in ROAS
SmartSites Fuels Adrenaline and Awareness for Ruffian Snowbikes
SmartSites partnered with Ruffian Snowbikes, a bold brand in the powersports space, to enhance its social media presence and capture the thrill of extreme snow sports. Through high-energy content and active engagement, we brought its products to life and connected with snowbike enthusiasts and the X-Games community.
- High-Impact Content Creation: Featured dynamic reels and static posts showcasing snowbike models, behind-the-scenes action, and the excitement of winter riding.
- Community-Centered Engagement: Maintained page quality by removing spam, replying to comments, and interacting with riders to foster authentic, ongoing engagement.
- Targeted Growth Approach: Expanded reach by connecting with snowmobile fans and extreme sports audiences on Facebook and Instagram.
-
995%
Increase in website visits from social media, 12 months vs prior 12
-
34x
Link clicks
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your automotive business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
