Nissan Dealership Expands Lead Volume by 49%
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49%
Increase in leads
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29%
Improved cost per lead
“SmartSites did a great job helping our business with website updates, SEO, and digital marketing.”
About Route 23 Nissan
The team at Route 23 Nissan would like to welcome visitors to their dealership in Butler, where were confident youll find the vehicles they're looking for at a price customers can afford. They offer a full selection of new Nissan vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle customers decide on, their professional finance team will help clients get settled with a competitive financing or lease plan. When they're looking for quality auto maintenance and repairs near Butler, clients can always count on the professional technicians in their Nissan service department as well, where they handle everything from oil changes and filter replacements to powertrain and drivetrain repairs. Customers can schedule an appointment today, or purchase parts from them to handle maintenance and repairs on their own. Lots of folks in Butler count on the high-quality vehicles and services found at Route 23 Nissan, and they look forward to living up to their reputation every day. Visitors can stop in and see them today, or contact their staff with any questions. In the Automotive Car Dealership industry, they provide comprehensive automotive solutions.
Challenge
SmartSites helped Route 23 Nissan attract more vehicle shoppers by optimizing model-focused campaigns and improving visibility for Nissan vehicles. Their primary objective was to increase lead generation. The Automotive Car Dealership sector is intensely competitive, requiring dealerships to capture local search traffic effectively. They needed a robust strategy to stand out against rival lots and direct high intent car buyers to their showroom, ensuring a steady stream of qualified leads for both their sales and service departments.
How we helped Route 23 Nissan.
SmartSites boosts visibility for Nissan dealerships & automotive retail centers
SmartSites helped Route 23 Nissan attract more vehicle shoppers by optimizing model-focused campaigns and improving visibility for Nissan vehicles.
- Built ad groups for sedans, SUVs, trucks, EVs, and certified Nissan models.
- Strengthened keyword targeting across branded and local dealership search terms.
- Enhanced ad messaging emphasizing reliability, value, and dealership offers.
- Improved reach among buyers comparing Nissan models.
top rated new nissan vehicles Sample ad. A representative example, not a live ad from the campaign.
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29%
Improved cost per lead
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49%
Increase in leads
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Stephanie Calle
“Ben at SmartSites did a great job helping our business with website updates, SEO, and digital marketing. He was easy to work with, responsive, and delivered real results. We’re very happy with the experience and would recommend SmartSites to other businesses.”
