Motorsports Parts Brand Improves ROAS by 62%
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62%
Increase in ROAS
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57%
Increase in Conversion Rate
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30%
Increase in Orders
“They're extremely knowledgeable in their areas of expertise.”
About R1 Industries
R1 Industries specializes in engineering and distributing performance parts, advanced engine upgrades, and professional-grade racing components. They operate in the motorsports, aftermarket, and tuning sectors, consistently stocking high-demand performance SKUs that enthusiasts and professional racers rely on. Founded in 1979, the company brings over four decades of deep, hands-on industry experience to the automotive performance market. Their long-standing reputation is built on delivering quality and cutting-edge technology that helps drivers push their vehicles to the limit on both the street and the track.
Challenge
R1 Industries needed to increase online purchases by optimizing their granular, product-level campaigns and significantly improving search visibility for their highly specific performance parts. Their primary objective was to aggressively drive higher overall sales volume and capture a larger share of the enthusiast market. They faced stiff competition from numerous other established aftermarket retailers. As a complex e-commerce business with a large catalog, balancing Return on Ad Spend with the need for substantial volume growth demanded highly sophisticated, SKU-level campaign management to ensure profitability across all product categories.
How we helped R1 Industries.
SmartSites boosts online sales for motorsports parts & automotive performance brands
SmartSites helped R1 Industries increase purchases by optimizing product-level campaigns and improving visibility for performance parts.
- Built targeted ad groups for performance parts, engine upgrades, and racing components.
- Strengthened keyword targeting across motorsports, aftermarket, and tuning terms.
- Enhanced ad messaging highlighting quality, engineering, and performance gains.
- Improved Shopping visibility for high-demand performance SKUs.
top rated off-road performance parts Sample ad. A representative example, not a live ad from the campaign.
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62%
Increase in ROAS
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26%
Improved Cost Per Order
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30%
Increase in Orders
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57%
Increase in Conversion Rate
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28%
Increase in Microsoft Ads click-through rate
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30%
Improved cost per click on Microsoft Ads
Marketing that brings in more buyers.
Attract more buyers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, buyer needs, and competitive landscape.
- Uncover opportunities to attract more buyers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your automotive business together.
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“They're extremely knowledgeable in their areas of expertise.”
“SmartSites is my "Go To" Source for digital media. These guys are Rock Stars. I've used them with multiple companies and love working with them. Zach Everett and Benton Huynh have been crushing it for our Google and Facebook ads. They took over our account recently and we saw massive growth in revenue, reduction in ad costs, and increased website traffic right out of the gate. Professional, Responsive and Experts at what they do. Highly recommended.”
